We are in the era of mobile Internet, and we receive countless news pushes every day. The news that we can really read and understand after the big waves is really small. Most of the news that people go to check out has a commonality, that is, it can affect people's emotions. Whether it is learning motivation or moving components, it is all successful information marketing that can get the public's attention. In information dissemination, people's emotions need to be mastered. Enterprise marketing is also the same. Successful emotional marketing must be a “heart-to-heart†and direct attack on the art of the people.
In a twinkling of an eye, the Spring Festival of the Year of the Dog in 2018 is about to come. As the most special emotional festival in Chinese culture, the Spring Festival is naturally indispensable for the company to play emotional marketing cards and hope to raise awareness. Among them, the quality of marketing content determines whether the brand marketing strategy can achieve its goal.
On February 1st, Haier launched a brand new emotional marketing advertising film, which recalled the memories of countless netizens from the perspective of unique content and won the industry's excellent evaluation. In the film, Haier refrigerator accompanied the protagonist in a 12-year zodiac reincarnation, becoming the “companion†and “participant†of the protagonist’s first entry into the workplace, first love, successful marriage proposal, promotion and salary increase, and parenting. It is worth remembering. This kind of companion can not help but remind people of the time when they are experiencing these important moments, who is accompanying them, and who is witnessing these moments.
In the audience's emotional resonance and video recollection, Haier Refrigerator continues to consolidate its image in the hearts of the audience through a series of original preservation technologies. In the video, Haier fresh + inverter refrigerator with a variety of composite light wave freshening technology enriches the ideal of the workplace, and takes the lead in realizing the air-cooled and frost-free refrigerator to witness the happy moment. The refrigerator of the classified storage accompanying the protagonist is the joy of the father. Nowadays, the whole space fresh-keeping refrigerator invented by Haier also realizes the precision refrigeration and fresh-keeping of the food, the dry and wet storage by the refrigeration and fine-control dry-wet storage technology, and the freezing intelligent constant temperature technology realizes the freezing constant temperature and prevents the loss of nutrients of meat ingredients. Users provide a fresh-keeping experience like a fresh supermarket for home ingredients.
It can also be seen from this short 3-minute commercial video that Haier Refrigerator adheres to the “one person in one†mode, which integrates users, products and scenarios, and allows users to accept the brand's appeal. This kind of emotional marketing can be counted as It is a bright spot in the Spring Festival marketing case this year. In the marketing, Haier Refrigerator has extracted the key words of the Spring Festival “One Year, One Family, One Person Growthâ€, which is in line with the theme of “Fresh Technology, Accompaniment†in the refrigerator. Such marketing ideas are also worthy of other Brands and companies learn.
ShenZhen Haofa Metal Precision Parts Technology Co., Ltd. , https://www.haofametals.com