The market entering the inventory period is the external environment of all television manufacturers. However, just as the wind direction changes, the stock market will always develop in an incremental manner. What companies need to do is not only survive the stock period, but also at any time. May be ready for an incremental period of arrival.
Differentiating from the practice of low prices and price wars among many friendly companies, Hisense chose to continuously improve its own core technologies and launch high-end, large-screen, and international products. The just-released world's first DLP ultra-short-focus 4K laser cinema TV is also an extension of Hisense's differentiated market strategy.
In Xiao Bian's opinion, Hisense is building a "future bureau" through its accumulated technological advantages for many years, and this move is both savvy and offensive.
Hisense's attack is that it first picked up the banner of the laser cinema television and took the lead in this field that is considered to be the fourth-generation display technology.
Display technology follows Japan and South Korea. It is a common criticism of domestic TV brands and their own hidden pain, even though domestic brands have been rising in international status in recent years. Regarding the directional issues concerning the development of next-generation display technologies, the lack of discourse power of China's color TV companies is an indisputable fact.
The first place to lay out the laser cinema TV, for Hisense and a few like-minded friends, the first is to jump out of the OLED display technology camp dominated by Korean companies.
Of course, whether a new laser display technology camp can be established and whether laser cinema TV can ignite the market on a large scale, this requires Hisense to jointly push forward with more partners, and only product exchanges, discussions, and competition can stimulate a better outcome. The vitality of new technology. The mastery of independent technology is the key to China's color TV companies in mastering the right to speak and take the initiative in the international market.
The laser cinema TV under the new technology is also a new opportunity for Hisense. It is also an opportunity created by Hisense based on its technical strength. This opportunity itself contains many dimensions.
Big screen, this is an irreversible trend in the TV industry, because a larger screen and a clearer display bring a better look and feel. From CRT to LED, mainstream sizes range from a dozen to now 50 or even 60. It took only a few years. According to the forecast data of China Yikang, the market share of 65-inch and above products will reach 8.7% in 2018. By 2020, the market share of LCD TVs with 70-inch and above will reach 10%, and the 70-inch-up size will be the laser theater. The main thrust and expertise of the television.
While solving the problem of screen expansion, Hisense's laser cinema TV also solved the problem of restricting large-screen TVs into ordinary families to a certain extent: price, installation, and line-of-sight.
Taking the 88-inch product in the new 4K laser cinema TV as an example, the price is only about 1/3 of the corresponding size LED TV; the split structure of the host and the screen makes it more convenient to transport and install. Please use a large size. TV "difficulty" situation (for example, in order to install the TV, you even need to remove the windows first); DLP ultra-short focus technology makes the product can be perfectly watched at three meters.
In this way, the laser cinema TV can be closer to the consumer, and gradually trigger the market through repeated iteration of the product and size adjustment.
Xiao Bian mentioned in the previous article that both "offensive and defensive", here "guard", mainly refers to the formation of Hisense to create a strategic card.
The TV market has always been turbulent, often at a time when manufacturers have become aware of it. The “torrent†that has swept the market has already erupted and is difficult to resist. This is also the reason why more than one hundred domestic brands have left only half of the years.
The laser cinema TV has not set off the market yet, but Hisense fights for the future. Even if Hisense does not take the initiative to attack, in the face of “unknown enemyâ€, there is also the ability of Chambers to resist rituals.
"Keeping," is also a kind of compliance. In addition to the big screen trend, there is a period of strategic opportunities for "Internet TV." The richer content requires better external presentation. The laser cinema TV really needs to do such a terminal platform.
The 3rd generation laser cinema TV is a strategic preview of Hisense, and it is also a release of technological innovation strength. According to Zhong Yikang’s data, the retail volume and retail sales of Hisense’s 100-inch laser TVs that have already been listed have accounted for nearly 30% of the large-screen TVs with 85-inch or larger screens, making them the absolute main force of the ultra-large screen market. Constantly enriched product specifications are a way of aggregating different consumer groups. Through cooperation with more partners, Hisense will be able to open up the future of the development of color TVs that are owned by Chinese companies themselves.
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