Review of AWE2018's new TV products of the three major home appliance industry giants

In the first half of 2017, the color TV industry faced an unexpected downturn. According to official data, domestic retail sales of color TVs dropped by 7.3% year-on-year, reaching 21.81 million units. Amid this challenging environment, TV companies began to shift their focus from price competition to innovation and brand differentiation. By leveraging technological advancements, they aimed to build high-end, unique brand identities and break free from the cycle of price wars. After enduring a difficult period, the industry gradually found its way back, with the integration of cutting-edge technologies like IoT, big data, and AI creating new opportunities and promising products. AWE 2018 is set to be a major event in the home appliance industry, drawing global attention as one of the world’s top three exhibitions alongside IFA and CES. This year's exhibition in Shanghai will see an expanded scale, with over 10 exhibition halls and more than 250,000 visitors expected. AWE has become a key platform for cross-industry exchanges, where both established and emerging brands showcase their latest innovations. In recent years, the TV sector has taken center stage, with OLED, Micro LED, QLED, 8K, and HDR technologies leading the way. Major TV manufacturers are preparing to unveil new models at AWE 2018, marking a new phase of competition. The event has evolved beyond traditional white goods, with smart TVs and advanced display technologies becoming essential highlights. Companies are investing heavily in R&D to offer consumers more immersive and intelligent experiences. As the market becomes more competitive, innovation is driving the industry forward, pushing boundaries and redefining what’s possible in home entertainment. TVs have become a must-see attraction at AWE, with many companies choosing it as the launchpad for their flagship products. Over 100 events were held during AWE 2017, and this trend is expected to continue in 2018. More than ten brands have confirmed their participation, signaling the growing importance of the TV segment in the broader home appliance ecosystem. Domestic brands are stepping up their game, competing fiercely in the evolving market. With consumers increasingly aware of and interested in advanced display technologies, the industry is shifting toward technology-driven growth. Companies that master core technologies are likely to lead the future of the TV market. This competition is accelerating the development and iteration of new technologies, with picture quality at the heart of the battle. Sony is expected to highlight its new OLED A8F TV at AWE 2018. This model features Sony’s advanced X1 chip and screen sound technology, available in 65-inch and 55-inch sizes. The design has been simplified, moving away from previous bracket styles, signaling a more consumer-friendly approach. It’s a product worth watching closely. Sharp, known for its leadership in LCD technology, is now focusing on 8K. The company launched the world’s first consumer-grade 8K TV last year, aiming to reshape the future of visual experiences. Sharp is also building an 8K ecosystem, covering areas such as education, entertainment, and health. This ambitious strategy positions Sharp as a pioneer in the next generation of television. Hisense, a leading Chinese brand, showcased its U9 TV at CES 2018, featuring 1000-zone dynamic backlighting and an advanced Hi View Pro chip. At AWE 2018, Hisense is expected to introduce a more mainstream model, possibly the U series, along with a World Cup-themed version. These innovations reflect the brand’s commitment to delivering superior viewing experiences. TCL, a strong presence in the US market, is set to update its X, C, and P series at AWE 2018. The X series, being the most premium, will focus on enhanced picture quality. The C series aims to deliver an immersive experience, while the P series targets a broader audience with improved technology. Each series caters to different consumer needs, reinforcing TCL’s market position. With the shift toward a consumption-driven economy, the TV market is embracing the concept of "consumption upgrade." The industry is evolving rapidly, aligning with the growth of information consumption and accelerating the development of new display technologies. At AWE 2018, we can expect a surge in OLED, quantum dot, HDR, and AI-powered products, setting the tone for the year ahead.

Camera Drone

Photography Drone,High Definition Photography Drone,Three Axis Anti Shake gimbal High definition Photography Drone

Jiangsu Yunbo Intelligent Technology Co., Ltd , https://www.fmodel-ai.com