Since January, traditional "white goods" including refrigerators, washing machines, etc. have risen all over. The reporter visited yesterday and found that due to the fierce market competition during the Spring Festival and the increase in sales of home appliance stores, many home appliances still maintain their original prices. Industry insiders expect white goods, kitchen appliances, or collective price hikes after the Spring Festival.
When the reporter visited Suning Appliance, he learned that in terms of ice-washing products, Haier’s mainstream best-selling model products have been increased by about 5%. In terms of range hoods, stoves, and sterilizers, mainstream brands such as Fangtai and Boss have also raised terminal prices. , Many sales staff said that the discounts given over the past few days have basically offset the increase in prices.
In GOME home appliance stores, a number of sales staff said that although the recent product price is not as good as New Year's Day, but during the Spring Festival will be a new round of big promotions.
For the price increase, the industry sources said that the price of household electrical appliance raw materials has been rising since last year, in which copper, steel and other home appliances raw materials rose significantly, resulting in home appliance companies choose to make up for narrowing profit margins through price increases. In addition, the newly announced Regulations on the Management of the Recycling of Waste Electrical Appliances and Electronic Products was implemented from January 1 this year. Appliance manufacturers must pay a certain percentage of the ex-factory price of the new appliances to the waste electrical and electronic product processing fund. This new regulation It has also become one of the “fuse†for this round of home appliance gains.
Although the current price of home appliances is relatively stable, but many sales staff revealed that they have received a price notification letter from manufacturers, the price increase is expected to be around 5% -10%, taking into account the Spring Festival is the sales season, so temporarily delayed the rise Price time.
When the reporter visited Suning Appliance, he learned that in terms of ice-washing products, Haier’s mainstream best-selling model products have been increased by about 5%. In terms of range hoods, stoves, and sterilizers, mainstream brands such as Fangtai and Boss have also raised terminal prices. , Many sales staff said that the discounts given over the past few days have basically offset the increase in prices.
In GOME home appliance stores, a number of sales staff said that although the recent product price is not as good as New Year's Day, but during the Spring Festival will be a new round of big promotions.
For the price increase, the industry sources said that the price of household electrical appliance raw materials has been rising since last year, in which copper, steel and other home appliances raw materials rose significantly, resulting in home appliance companies choose to make up for narrowing profit margins through price increases. In addition, the newly announced Regulations on the Management of the Recycling of Waste Electrical Appliances and Electronic Products was implemented from January 1 this year. Appliance manufacturers must pay a certain percentage of the ex-factory price of the new appliances to the waste electrical and electronic product processing fund. This new regulation It has also become one of the “fuse†for this round of home appliance gains.
Although the current price of home appliances is relatively stable, but many sales staff revealed that they have received a price notification letter from manufacturers, the price increase is expected to be around 5% -10%, taking into account the Spring Festival is the sales season, so temporarily delayed the rise Price time.