At the end of 2005, when the "operational center model" was in full swing, a sudden "equity turmoil" tested the young NVC. Since 2006, NVC has chosen "silence" and is almost "isolated" from the media. It seems that this stock turmoil has caused NVC to fall into the capital chain dilemma. The past "Mr. speed" will never return? However, with the successful operation of capital operation (softbank venture capital), the perfect layout of production bases (three bases), and mergers and acquisitions entered a substantive phase, especially in 2006, NVC successfully completed sales of 1.5 billion, an increase of 2 over 2005. /3, NVC once again surfaced, affecting the lighting industry...
Innovative monopoly, set up operation center mode
In April 2005, NVC once again “surgery†on sales management: taking Zhejiang as the origin, after several months of intensive cultivation by market personnel and dealers, it will integrate dozens of the largest of the country’s hundreds of dealers. In 35 operating centers, its role is no longer a pure sales function, but a local logistics, capital and shipping platform. As for Other smaller dealers, they directly contact the operation centers of their respective regions and no longer pass. NVC is directly managed.
The operations center after the “surgery†highlights the four major market functions. 1. Product distribution; 2. Brand service; 3. Maintain regional market order and business order within the prescribed scope of authority; 4. Sales planning.
Comments: A smart move to increase sales momentum
The essence of the "Operational Center Model" is the sales power below. This kind of practice will inevitably win the support of large-scale agents, but it will certainly cause some small and medium-sized agents to resist. In the latter's view, if you can't get goods directly from NVC, establish close contact with NVC. It is very likely that it will lose its position in NVC's marketing system.
However, this is indeed a smart move to increase sales momentum. From the perspective of enterprise channel construction, this approach can fully mobilize the enthusiasm of each operation center, stimulate the enthusiasm of dealers, and the effect is remarkable. Taking Zhejiang, Jiangsu and Shandong as examples, the sales staff of NVC and the employees of the operation center increased the number of effective sales outlets in these three provinces by more than 100 within 15 days. The first batch of sales receipts reached 10 million yuan.
Therefore, on the one hand, this can be used to bind dealers by legal means, integrate resources and promote development. On the other hand, under the double stimulation of interests and power, the operation centers have expanded to the third- and fourth-tier markets, speeding up NVC. The pace of full entry into the market.
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