In 2007, the product pointed to 250 million
From 50 million to nearly 100 million, to 120 million, from 2004 to 2006, the lighting on the product only took three years to complete the original accumulation that the average enterprise needs to complete in five, six years or even longer. In the fast-growing 2007, Pinshang Lighting targeted sales at 250 million, an increase of 108% over the previous year.
But at the new crossroads, the lighting on the product faces a new observation and expectation from the outside world, that is, how to get rid of the traces and shadows of NVC and take a new path of differentiation. Since the launch of the product lighting in 2004, the outside world has been concerned about whether it is using the NVC model. But the product must be a product with its own personality and characteristics, not a "replicated NVC."
This is a question that must be answered and made by Hong Ziang, the leader of the product. It can also be said to be a major decision on the future direction of lighting.
According to reports, the lighting of the product lighting environment design and the development of hidden channels as its business growth direction in 2007. According to Hong Ziang, in terms of light environment design, they will segment consumer groups and conduct different marketing methods for different consumer groups (such as clothing brand chains, schools, hotels, flower shops, etc.) and tailor-made lighting solutions. Program.
In terms of developing hidden channels, this year's products will still hold various annual conferences of designers, participate in various home improvement industry activities, and establish a reputation in the designer. The heavy purchase group such as designers is an area that every lighting company must develop, and the product is no exception.
However, if all engineering negotiations are carried out by the product headquarters, the dealer is only a product distribution and post-service role. This kind of work intensity is obviously unrealistic for the development of the product. Therefore, the product must cultivate and enhance the dealer's ability in lighting design. Incorporate education and training for dealers into the work plan for the lighting of 2007. They plan to invest no less than 1 million yuan for training, popularize the application knowledge of lighting products within the dealers, and improve their negotiating ability. The headquarters and dealers work together to open a good market situation.
On March 16th, the product sales conference of 2007 was held in beautiful Sanya. This dealer conference is a milestone for the product.
At the beginning of April, the lighting will increase the energy-saving lamps and Other light source projects, further expand the product line, enhance the comprehensive competitiveness of the products, and increase the profit rate of the single store.
In May, Pinshang Lighting will relocate the new plant, and the plant area will exceed 20,000 square meters, which will further enhance and expand its production capacity, providing a favorable guarantee for the new leap of the lighting on 2007.
During the year, Pinshang Lighting will also focus on two major categories: LED and metal halide lamps, which are two essential categories for providing solutions to customers. This new development trend has further established a new direction for “providing solutions for consumer groupsâ€.
“Respect and reward each partner, achieve self, demonstrate value, respect and reward each partner, and achieve a win-win situation.†This is the corporate philosophy of lighting lighting customization, we look forward to the realization of lighting in 2007 The goal of winning everyone.
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