It is reported that on September 12th, LeTV announced today the launch of the "919 Super TV Day" to replace the previous music fan festival "Buy members send hardware." According to LeTV CEO Liang Jun, the new 919 is an important step for the new LeTV to try to change. In the future, the new LeTV will be transformed into a new retail network with LePar. According to reports, the new LeTV includes music video, music as super TV, LeTV cloud platform, and LeTV's four core business, the new strategic direction identified as "focus on the big screen, focus on home-made and ecological open"; at the same time, the new music as It stated that it has formulated a new culture of "focus on goals, simplicity, transparency and responsibility" and has appointed new management teams for each business and key positions.
According to LeTV CEO Liang Jun, the new 919, the personal marketing campaign jointly planned by the new LeTV partners and LePar partners may not be perfect, but this is an important step for the new LeTV to try to change. In the future, New LeTV will give full play to the advantages of existing users of storage, use Internet technology to bring long-term benefits and localization services to users, and together with LePar, promote the arrival of a new retail trend.
It is reported that this new 919 Super TV Day is mainly thanks to the old users of the preferential activities, divided into the line into the store polite and online booking polite, users can choose according to their needs where to participate in activities.
For the first time in the press conference, Liang Jun conveyed the latest thoughts to the outside world. He said, “Let’s see the development and growth of the past because the majority of fans, LeTV partners, suppliers’ partners and LeTV have done a lot of meaningful things. It has created many influential events. Today, LeTV has encountered unprecedented difficulties and challenges, and everyone has also been under tremendous pressure with us. However, it is because of your being together that I believe LeTV will surely be able to get out of its predicament. Have a better future."
“I would like to thank everyone who helped, helped, and contributed to the development of LeTV. Whether or not you are a client, a partner, or a partner today, whether it be spurs or encourages our friends, I I would like to thank you for your support and commitment to Letv in the past. For all those who continue to support us, thank you for your trust in New LeTV. Thank you for your willingness to work together with LeTV and stay with us."
Liang Jun firmly believes that the difficulties of the new LeTV are temporary and will surely get out of the predicament because there is a group of tough and reluctant partners with us! At the same time, he also said to everyone “I'm sorry, everyone suffers,†and you bear it. The misery that should not have been suffered was subject to criticisms that should not have been made and bear risks that should not have been.
New LeTV established a new strategy, a new culture, and a new team positioning as a company providing home Internet entertainment consumer services It is reported that New LeTV has entered a new chapter in the development of LeTV. The new LeTV includes music video, LeTV, LeTV cloud platform, and LeTV video In the industry, these four core businesses are still four organic components of Letv Ecology, and they will continue to be tightly tied together to go forward and move toward a new journey.
New LeTV established a new strategic direction of “focusing on the big screen, focusing on self-control and ecological opennessâ€, formulated a new culture of “focus on goals, simplicity, transparency, and responsibility†and appointed new management teams for each business and key positions.
Liang Jun said that the new LeTV is positioned as a company that provides home Internet entertainment and consumer services, facing the rapid development of new consumer upgrades in China, we will firmly seize the huge business opportunities brought about by the family's Internet, let the new LeTV again Rise once.
New LeTV Opens Change with Attempts to Create 919 Super TV Day with LePar Partners for the First Time
Liang Jun believes that it is necessary to profoundly reflect on the difficulties and deficiencies encountered in the past and make changes to learn from setbacks and failures. This will be the biggest asset of the new music. He hopes that all those who pay attention to LeTV will be able to see the new music as new changes.
For this reason, this year's 919, as the first 919 event of New LeTV, was named "919 Super TV Day." This is a new holiday that LeTV, partners and users interact with each other. It is a new beginning and a new attempt.
In the past few years, the 919 Music E-Commerce Festival had become the third largest e-Commerce Festival to challenge Jingdong 618 and Tmall Double 11 through innovative “buy member sending hardware†activities and achievements. However, the simple price-cutting promotion model cannot become the long-term core competitiveness of New LeTV. More and more TV brands have followed LeTV. Therefore, new LeTVs need new trials and explorations.
According to reports, the 919 Super TV Day will use the "new LeTV + LePar partners" to jointly plan the implementation of the model, and for the first time through the super TV's Internet user management and operating system, to help Leshi partners direct access to the area of ​​jurisdiction Old users, and define personalized marketing campaigns in different regions.
Liang Jun said that this time the new 919, there will be more than 600 music as partners and the new music together to plan and launch a new Internet marketing service activities, is expected to have more than 2,000 stores involved in activities.
LePar is the spokesperson of LeTV.com is the partner of LePar iRevision, the eco-partner of the new retail. He is the abbreviation of Letv Partner. LePar is the spokesperson for New LeTV in different regions of the country and is an integral part of the new LeTV ecosystem. LePar partner Collaborate with the new LeTV within the geographic grid that she is responsible for and sell products for a long period of time.
Liang Jun believes that LePar is not a traditional channel because we are no longer simply buying and selling business relationships, but ecological partnerships under the new retail model.
According to reports, New LeTV has made LePar services take root by dividing multiple grids. At present, the country has been divided into more than 600 grids. Each grid has selected one of the most powerful LePar partners to take the lead as grid master. According to the size of the grid area, the grid master can select multiple sub-LePars to operate the grid together as partners to better cover users, respond quickly, and serve users.
In addition to serving new users, LePar is also working with the new LeTV to jointly operate old users within its own regional grid, providing more local features of operational services and higher quality localized offline services. In addition, in order to quickly and accurately find and effectively reach local old users, LeTV is an Internet company that has developed an Internet user management system, the stargazing system, which allows users to operate through the use of big data to understand user needs. Get business opportunities while serving users.
Liang Jun said that this year's new 919 is an attempt by us and the grid owner to use the stargazing system to start a new internet marketing model. LeTV and the grid master jointly plan and implement and reach out to the old users through internet user operation tools. This is the first time in the television industry. The Stargazing System is just a manifestation of the new LeTV Internet users' operating genes. We will continue to open up more users of the Stargazing system to our grid owners and use the Internet to help LePar transition from the traditional sales model to the user-oriented business model of the new Internet retail.
New music as the new 919 Thanksgiving old users Super TV maximum discount 700 yuan It is reported that the new 919 Super TV Day is mainly thanks to the old users of preferential activities, divided into the line into the store polite and online booking polite, users can according to their own needs Choose where to go for the event.
Under the line, more than 600 grids across the country will have a large number of unique 919 marketing campaigns available to users throughout the country. The LePar grid owner will customize the “Enter the Shop†activity according to their needs: All Super TV users will see the event pop-ups on the TV screen. Partners store information and event information, enter the store to enjoy discounts and gifts, you can press the "confirm" button on the remote control to view the details of the specific activities, users can see different content in different grids can be differentiated of.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to LeTV CEO Liang Jun, the new 919, the personal marketing campaign jointly planned by the new LeTV partners and LePar partners may not be perfect, but this is an important step for the new LeTV to try to change. In the future, New LeTV will give full play to the advantages of existing users of storage, use Internet technology to bring long-term benefits and localization services to users, and together with LePar, promote the arrival of a new retail trend.
For the first time in the press conference, Liang Jun conveyed the latest thoughts to the outside world. He said, “Let’s see the development and growth of the past because the majority of fans, LeTV partners, suppliers’ partners and LeTV have done a lot of meaningful things. It has created many influential events. Today, LeTV has encountered unprecedented difficulties and challenges, and everyone has also been under tremendous pressure with us. However, it is because of your being together that I believe LeTV will surely be able to get out of its predicament. Have a better future."
“I would like to thank everyone who helped, helped, and contributed to the development of LeTV. Whether or not you are a client, a partner, or a partner today, whether it be spurs or encourages our friends, I I would like to thank you for your support and commitment to Letv in the past. For all those who continue to support us, thank you for your trust in New LeTV. Thank you for your willingness to work together with LeTV and stay with us."
New LeTV established a new strategy, a new culture, and a new team positioning as a company providing home Internet entertainment consumer services It is reported that New LeTV has entered a new chapter in the development of LeTV. The new LeTV includes music video, LeTV, LeTV cloud platform, and LeTV video In the industry, these four core businesses are still four organic components of Letv Ecology, and they will continue to be tightly tied together to go forward and move toward a new journey.
New LeTV established a new strategic direction of “focusing on the big screen, focusing on self-control and ecological opennessâ€, formulated a new culture of “focus on goals, simplicity, transparency, and responsibility†and appointed new management teams for each business and key positions.
New LeTV Opens Change with Attempts to Create 919 Super TV Day with LePar Partners for the First Time
For this reason, this year's 919, as the first 919 event of New LeTV, was named "919 Super TV Day." This is a new holiday that LeTV, partners and users interact with each other. It is a new beginning and a new attempt.
In the past few years, the 919 Music E-Commerce Festival had become the third largest e-Commerce Festival to challenge Jingdong 618 and Tmall Double 11 through innovative “buy member sending hardware†activities and achievements. However, the simple price-cutting promotion model cannot become the long-term core competitiveness of New LeTV. More and more TV brands have followed LeTV. Therefore, new LeTVs need new trials and explorations.
Liang Jun said that this time the new 919, there will be more than 600 music as partners and the new music together to plan and launch a new Internet marketing service activities, is expected to have more than 2,000 stores involved in activities.
Liang Jun believes that LePar is not a traditional channel because we are no longer simply buying and selling business relationships, but ecological partnerships under the new retail model.
According to reports, New LeTV has made LePar services take root by dividing multiple grids. At present, the country has been divided into more than 600 grids. Each grid has selected one of the most powerful LePar partners to take the lead as grid master. According to the size of the grid area, the grid master can select multiple sub-LePars to operate the grid together as partners to better cover users, respond quickly, and serve users.
In addition to serving new users, LePar is also working with the new LeTV to jointly operate old users within its own regional grid, providing more local features of operational services and higher quality localized offline services. In addition, in order to quickly and accurately find and effectively reach local old users, LeTV is an Internet company that has developed an Internet user management system, the stargazing system, which allows users to operate through the use of big data to understand user needs. Get business opportunities while serving users.
Under the line, more than 600 grids across the country will have a large number of unique 919 marketing campaigns available to users throughout the country. The LePar grid owner will customize the “Enter the Shop†activity according to their needs: All Super TV users will see the event pop-ups on the TV screen. Partners store information and event information, enter the store to enjoy discounts and gifts, you can press the "confirm" button on the remote control to view the details of the specific activities, users can see different content in different grids can be differentiated of.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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