HTC recently launched new layout actions in the virtual reality (VR) and smart phone markets. In addition to the high-end Vive Pro released in the US CES exhibition, it continued its leading position in the VR market and the first VR machine. Vive Focus also officially launched sales in the mainland market, corresponding to the demand of the smart phone market. Recently, HTC launched the new U11 EYEs as a new weapon for the mid-level mobile phone market. In order to strengthen the flagship mobile phone, HTC also announced a new 25th. Color U11+ products. The market believes that the launch of mobile phones, VR new products and the deepening of the channel layout will help boost HTC's overall operating performance in the first quarter.
HTC’s layout in the VR market continued to show good news. Following the launch of the high-end Vive Pro, and the enhancement of screen resolution, wearing comfort and sound quality, the first VR integrated machine launched in the mainland market. VR Focus, which is currently shipping in the mainland market, has more than 40 applications supporting 6 degrees of freedom on the content mix. HTC also plans to open its first place in Futian District, Shenzhen, China in the second quarter of this year. Home Vive flagship store.
In addition, in order to expand VR applications, Wang Xuehong, Chairman and CEO of HTC, attended the 2018 World Economic Forum (WEF) in Switzerland and announced the alliance with WEF to promote “VR/AR for Impactâ€. Plan, HTC also said that in 2017, HTC has announced that it will invest US$10 million to support the UN Sustainable Development Goals, and hopes to bring positive impact and change to content and technology for AR and VR. The AR For Impact program will be led by WEF, which will enable VR to be better applied and developed in the fields of medical care and education.
As for the promotion of smart phone products, HTC has also launched a new work. Considering that the HTC series U11 series mobile phones have a good sales result, HTC has launched the new U11 EYEs to strengthen the sales of mid-range mobile phones. On the 25th, the new U11+ new product was also promoted, and it is hoped that it will lift the sales momentum of the flagship mobile phone.
The outside world believes that HTC’s shipments of Pixel’s new mobile phones for Google’s foundry are affected by factors such as the decline in shipments of Pixel’s new mobile phones for Google’s foundry, which allowed it to surrender only NT$4.02 billion from its combined revenue in December 2017, compared with NT$5.66 billion in November. The yuan decreased by nearly 29%, and the revenue of NT$6.41 billion was reduced by nearly 37% compared with the same period in 2016. The total annual self-consolidation and revenue for 2017 was NT$62.12 billion, a decline of nearly 21% from 2016’s 78.16 billion yuan. . However, the launch of VR and smart phone products in January will help support HTC’s operating results in the first quarter. However, for HTC, how can it manage to speed up the overall sales of mobile phones, and still become HTC? The key to losing money.
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