Policy to force LED energy-saving lamps lighting market situation is good

With the advancement of lighting technology, LED lighting products have developed rapidly in the fields of commercial and home lighting, and the huge market for indoor lighting has attracted many companies. There are a lot of indoor lighting products on the market, but in the eyes of people in the industry, the indoor lighting market is still in its infancy and needs to be developed. As the saying goes, everything is difficult at the beginning. Since the interior lighting has already been opened, what is needed now is to continuously expand and expand.

The situation of LED energy-saving lamp lighting is getting better and better, and the field is continuously expanding in the world, including indoor and outdoor lighting, interior of automobiles, televisions and monitors, backlights of mobile phones and other consumer electronics products, and even automotive headlights. Currently, the world is very interested in using LED tubes for lighting, but the high-brightness LED market accounted for only 8% of the total sales last year. However, she predicts that the high-brightness LED lighting sector will grow by about 39% between 2010 and 2015. The latest data from the ECCO lighting market survey showed that global sales of packaged high-brightness LEDs increased by 93% last year to $10.8 billion. Its growth mainly comes from the backlight of televisions and monitors and mobile devices.

Take the US consumer record for 2010, LED bulbs worth 512 million US dollars. It is estimated that this number will reach 2 billion U.S. dollars in 2015. The development of the industry will not only rely on policies to develop, it is like the development of the heat pump water heater industry. Heat pump water heaters have entered the Chinese market for nearly ten years, and the development process during this period has not been easy. In foreign countries, heat pump water heaters are supported by various policies. Whether in technology or market sales, the development of foreign heat pump water heaters is much faster than domestic ones.

Although the development of domestic heat pump water heaters is not far behind foreign policy, the support of policies has played a key role in promoting the popularity and promotion of heat pump water heaters, and has also played an encouraging role for enterprises. However, these policies are far from enough for the development of the industry. The development of the industry requires both policy and brand. In terms of competition, the brand is a constraint. As the market began to show a clear trend, competitive companies have more room for development. They have gradually formed a brand-driven industry. Products can be quickly imitated and surpassed by competitors, but brands are insurmountable. So the real lasting competitive advantage often comes from strong brands. It can be said that whoever establishes a brand will seize the initiative in the future market competition.

The development of LED commercial and home lighting has developed rapidly with the participation of major brand companies. The joining of brand companies and the development of the company have played a complementary role. The addition of brand companies has increased the competition within the industry and driven the industry. Development; At the same time, the development of the industry brings unlimited business opportunities for the development of the company. The strong brand enterprises in business and home have joined LED commercial and home lighting, which will accelerate the development and maturity of the industry. At the same time LED commercial and home lighting industry will certainly accelerate into the brand era, industry companies must accelerate the process of brand building. LED is more favored than other types of light sources, and the reason is not mysterious. According to the US Department of Energy's solid-state lighting research and development program, LEDs have higher performance and longer life than high-intensity discharge (HID) bulbs, fluorescent tubes, and energy-saving lamps (CFLs), halogen lamps, and incandescent lamps. .

The maximum performance of a cool white LED is 132 lumens per watt (l/W), while that of an incandescent bulb is only 15 lumens per watt, and both have a lifetime of 50,000 and 1,000 hours, respectively. The power consumed by LED lighting is only 20% of that of incandescent lamps. This is a very important advantage today when the world is increasingly focusing on energy saving. However, the higher price is its disadvantage. The Philips AmbientLEDA19 replacement lamp costs about $40, while the incandescent lamp does not exceed $1. The advantages of LED's long life and energy saving can make up for this shortcoming. It is expected that by the next year, the cost gap between the two will be reduced to the current quarter.

In the past 10 years, the cost-effectiveness of LED has been increasing every year. At present, the luminous efficiency of LED has surpassed that of traditional light sources. The overall cost of lighting has been lower than that of incandescent lamps, halogen spotlights and CFL downlights. In 2012, it will be equivalent to energy-saving lamps. The price of LED products in 2015 may be reduced to 1/5 in 2010. By then, the general lighting market penetration rate will reach 50%, and by 2020 it will account for more than 75% of the lighting market.