Guided by: Automated driving has become one of the most anticipated automotive technologies in the future. Under the infinite prospects, world-class IT and automotive giants are almost in the autopilot market. Google and Baidu have been working hard on their own for many years. The rumors of Apple's car making are likely to make headlines at any time. Musk certainly won't miss the opportunity for Tesla to make super-autonomous vehicles, BMW, Mercedes-Benz, Ford, and General Motors. Chinese and foreign brands such as Volkswagen, Audi, Volvo, Toyota, Honda, BYD, and Changan Automobile have also invested in it.
Research on autonomous driving technology has not stopped since the 1950s. With the development of the underlying computing architecture and sensing technology in recent years, and the significant cost reduction, the development of this field is accelerating, and automobile manufacturers, component suppliers, autonomous driving technology research and development companies and startup companies are all involved.
When it comes to autonomous vehicles, many people think of Google, Apple, and Tesla. There is very little news from traditional car manufacturers. However, the fact that people ignore is that technology and Internet companies are far from reaching the trend of leading the autopilot technology. Traditional car manufacturers have been deeply cultivating this field. They have already developed R&D and test drive for autonomous vehicles, and they are at the forefront of high-tech.
According to a survey released by Navigant Research, a well-known foreign research institution, traditional automakers Ford and GM are the best companies in the field of autonomous driving in the competition of autonomous driving.
The report selected 18 companies and evaluated them based on their level of technology, market strategy, production capacity, product reliability, quality, performance, marketing, sales and distribution.
Automated driving field competitiveness ranking
There may be many people who doubt the authority of the investigation, because those who care about autonomous driving know that Google, Uber and Tesla all show off their black technology, and the traditional car giants don’t seem to be smart on intelligent automation technology. heart.
The results of this report by Navigant Research are not only based on whether these companies can make autonomous vehicles, but also whether they have the ability to put them into the mass market.
Specific to the rating of the mainstream companies, Navigant from a total of ten perspectives, including product planning, market development strategies, partners, production strategies, technology, marketing supply and sales, products, reliability, product mix and long-term commitment Wait for multiple angles to evaluate. The following is the evaluation result map
It can be seen that the first echelon is the Ford, GM and Nissan-Renault alliances, which is inconsistent with our intuition. In our impression, the top companies should be companies like Google Waymo and Tesla. But Navigant's assessment includes factors such as quality reliability, marketing supply and sales. In the case of Tesla, Tesla CEO Elon Musk claims that Tesla vehicles equipped with Autopilot 2.0 hardware can be fully automated. Not recognized by the industry. Google Waymo's experience in building automotive marketing and distribution networks was almost zero before it reached a partnership with Chrysler. In contrast, Ford, GM and Nissan-Renault Alliance are experienced in the field of automobile manufacturing and sales, and are also actively developing the development of autonomous driving technology through acquisition, investment and recruitment of key talents.
Although Apple, Google, Tesla, Baidu, LeTV and other technology and Internet companies have already driven the field, they certainly have certain advantages in creating future cars. However, most of these technology and Internet companies lack the necessary professional manufacturing technology and equipment to transform technology research and development projects into practical business results like traditional auto companies.
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