Since Apple launched its smartphones, it has been a latecomer on the mobile phone track. In just a few years, it has dismantled many international first-line brands, and has made great progress in profitability, allowing all first-comers to come. And the latecomers can only look forward to sigh.
Subsequently, based on its strong manufacturing capabilities, Samsung quickly suppressed Apple with absolute shipments. A long-lasting "Samsung vs. Apple" rivalry kicked off. The two sides were entangled in the smartphone market, from advertising wars to patents. The battle was full of joy.
When the "Samsung vs. Apple" was hot, the huge mobile phone design and manufacturing resources originally cultivated by international first-line brands were quietly incorporated by the Chinese industry, and some of them flowed into the "China Cool Alliance" represented by Lenovo. "Technology, Industry and Trade" camp, such as Lenovo's acquisition of Motorola; some have become ODM manufacturers; some have been attracted by new "Internet brands".
From that time on, there have been many open-mouthed and closed-mouthed "tribute to Apple" brands in the Chinese market. At many product launch conferences, the Apple God was invited to "the town". Of course, these brands that have been beaten by Apple, on the surface, still have to complain about Apple everywhere to show that they are more "noble" (not "smart").
In the following years, several domestic mobile phone brands with strong financial strength in the upstream supply chain resorted to the capital market to conduct industry mergers, obtained a large amount of cheap component production capacity, and also had an industrial environment of insanely complex Apple design.
As a result, on the one hand, these brands put pressure on industrial policies, used various channels to suppress their opponents, and slaughtered small and medium-sized brands that also copied Apple’s design; on the other hand, they used "tribute to Apple" as the reason to copy and reorganize Apple products in equal proportions. Market resources.
In this battle without gunpowder, in less than three years, there were more than 500 domestic mobile phone brands in China, and there were less than 50 domestically-produced mobile phone brands. The market share of the top five domestic mobile phone brands also dropped from the original. 20%, up to almost 90% now.
Therefore, from a certain period of time, "Beat Apple" replaced Tucao Apple and became the mainstream voice of Chinese domestic brand mobile phones! Even though many times on the surface, apologize or avoid suspicion for the words "Beat Apple", but on most occasions, "Beat Apple" has almost become synonymous with "political correctness" in the industry.
Some people say that this is another historic battle for smartphones after "Samsung vs. Apple". "Samsung vs. Apple" is an epoch-making battle in the era of smart phones. Now this competition around who is the smart phone powerhouse will be smart. The last battle of the mobile phone era.
In the middle of this year, Huawei announced that its mobile phone shipments in the first half of the year exceeded 100 million units! Subsequently, it was stated on multiple occasions that the number of mobile phone shipments exceeded Apple for two consecutive months!
And Xiaomi often speaks, in a certain country or region of the world, the shipment of mobile phones has surpassed Apple!
Of course, OPPO and vivo are not to be outdone, and often take the backgammon system as the true "hero" that beats Apple in shipments except Samsung!
In any case, Chinese domestic brand mobile phone manufacturers seem to be using the strongest shipment data to conclude this battle.
However, in the face of the miracle of shipments, Apple seems to have not diminished its ambitions. In addition to the iPhone 5c, iPhone SE and other models to suppress Chinese brands, dual-SIM dual-standby phones designed for emerging low-end markets are now coming. .
According to Li Xing’s analysis, Apple has begun to re-position the new generation model: the model that the industry temporarily calls the 6.5-inch iPhone Xs Max will become a real upgraded model, and continue to snatch Android’s high-end customers. IOS users who want to experience the large-screen display provide options; the iPhone Xs model, which the industry temporarily calls 5.8 inches, is still mainly aimed at regular users in Europe and the United States, and accepts the original SE models for the upgrade and replacement needs; The model that the industry temporarily calls the 6.1-inch LCD version of the iPhone Xc has a style that inherits the marketing ideas of the original iPhone 5c. In addition to meeting the dual-card dual-standby demand of the low-end market, it also provides a variety of "vanity colors." Appearance, and will try to open the external access permissions of the mobile phone to meet the regulatory requirements of the low-end market, while also adopting a low-cost customized component design.
Among them, the 6.5-inch iPhone Xs Max model and the 6.1-inch LCD version of the iPhone Xc models are obviously head-on-head confronting Chinese domestic brand mobile phones. The former product directly suppressed the flagship models of domestic brands in China, while the latter product has a stronger meaning of hitting the mobile phones of domestic brands in China!
The 6.1-inch LCD version of the iPhone Xc model not only uses the FACE ID 3D face recognition technology that the Android camp has not been able to catch up in two years, but also uses a long-life LCD display configuration. In terms of cost performance, It is much higher than the flagship machine of Chinese domestic brands.
The only thing that makes people criticize may be that the 6.1-inch LCD version of the iPhone Xc model uses a rear single-camera camera. However, from the past history, the imaging technology of Apple mobile phones, even the first two generations of single-camera The picture quality of the product is also much higher than that of the current multi-shot product of the Android camp.
So, Apple really can't surpass, is the final battle of smartphones really settled? Which company can beat Apple?
1. Is it possible for Apple to be surpassed?
Calm down, we can see that Apple has the following problems.
1. Success is IOS, but failure is IOS
When the iphone was launched in 2007, it did not support GPS, MMS, or App, and it almost became a masterpiece against humanity. In a blink of an eye, in 2008, Apple launched an application store, and required review of software one by one to ensure the quality of the software. Software must follow Apple's rules, not user experience to consider these, Apple is successful because of the smoothness of IOS!
However, it is precisely because of the closed and domineering terms of IOS that Apple has become the main weapon for other brands to attack it completely ignoring the needs of users! The closed system is like a cage. Just imagine that an exquisite Forbidden City with a pavilion and pavilion garden will not let you go out, or is it better to travel far away with the sword and sing the melodious style of the Forbidden City? The perfection of the system caused its failure, please refer to the opposite.
On the other hand, in the Android camp, many daily needs in the low-end market can basically be solved by software. In recent years, China’s domestic Android phones have been doing better and better in this regard. They have deeply optimized the Android system according to the needs of the Chinese people. Together with the APP giants, they have optimized some of the hardware at the bottom to provide users with a lot of better experience. The application software and games are popularized in low-end products with high cost performance, so that everyone in the market can enjoy the life experience that Android phones bring to users!
However, the Android system is also becoming a serious problem of fragmentation, especially in the Chinese market. Because Google has withdrawn from the Chinese market, Chinese domestic brand mobile phones cannot be directly upgraded to the new version of Android in the first time, and they cannot get the bottom layer of Google. Data support, therefore, Chinese domestic brand mobile phones are in fact in another closed "sub-Android system"! On another level, the problems of Apple IOS are also found in Chinese domestic mobile phone brands!
But despite this, as more and more APP software companies can directly benefit from mobile phone users in the "sub-Android camp" in the Chinese market or other emerging markets, it is likely that Apple will step down from the altar itself. Also IOS, but also IOS!
2. Apple to the left, domestic mobile phones to the right
Since the OS system has pros and cons, with the continuous development and expansion of the user scale, how can we maintain such a large and differentiated user group?
Or go to the left and still return to Apple's IOS model. In addition to serving as a content distribution platform, many services are safely bound to IOSH. Either go to the right and continue to go deeper in the direction of binding with the APP software company.
The reason why Chinese domestic brands have grown into today's giants is because compared with Apple, it has these two differences:
â‘ Chinese domestic mobile phone brands rarely suppress APP software companies.
The strength of Chinese domestic mobile phone brands is that, in addition to the "good-looking" prices, Chinese domestic brands have built a "small society" through interaction with APP software companies, and mobile + APP interaction. Chinese domestic mobile phone brands can allow you to see all aspects of life through your mobile phone, and through the giant APP software, a protective net that is difficult to break is installed on the Chinese domestic brand mobile phones.
For example, Chinese users use the most widely used electronic wallet software, shopping software, social software such as Alipay, Taobao, WeChat, Weibo, Toutiao, Douyin, Meituan, Didi, etc., so almost every user can stay at home. All the information and services needed in life can be processed on the mobile phone.
Although Apple mobile phones also support these APP software functions, in terms of ease of use and low-level optimization, more users still find it more convenient to use domestic brand mobile phones, because many money-related transactions are not supported by the IOS system.
â‘¡Another moat of Apple's mobile phone is its leading edge in hardware innovation. It can design hardware configurations for users in new applications according to the development direction of communication technology.
However, even if it is as powerful as an Apple mobile phone, it is not really a complete smart phone at present. From a fundamental structural point of view, the Apple mobile phone is still an entertainment tool for non-productive products. Apple wants to try to incubate productivity application scenarios, but it has been hovering in entertainment. And consumption.
These moats of Apple mobile phones are driven and grown under the hardware centralization engine that supports new application scenarios. If you leave this strong guidance, the direction in which Apple mobile phones will develop will become out of control. Therefore, in order to develop more steadily, Apple has to make trade-offs and choices in hardware innovation in the face of the ever-expanding huge user scale.
This means that the hardware configuration that does not appear on Apple mobile phones is almost a blank field in the industry!
At this stage, some domestic brands of mobile phones in China have copied Apple's hardware for a short period of time. They call hardware innovations that cannot find the direction of new application scenarios as "no man's land", trying to find a new development direction for smart phones before Apple. But in general, Chinese domestic brands are still "waiting" for the emergence of new hardware technologies for Apple mobile phones, and then copy them from the side, and carry out secondary development and micro-innovation through device stacking or software optimization.
Even so, these micro-innovations often make Apple mobile phones lose their customer base, such as the "self-portrait beauty" function and "multi-card multi-standby" function that used to be the leading domestic mobile phones in China!
3. Software goes to the left and benefits go to the right
Relying on powerful algorithms is a sharp double-edged sword.
In addition to the leading hardware of Apple's mobile phone, the software algorithm that cooperates with the hardware is also the most advanced in the industry. Apple has developed corresponding hardware configurations and software applications through its own understanding of newly developed application scenarios. Another problem that this brings is the software ecology problem.
Apple's software algorithm is very powerful, which allows all hardware supporting manufacturers and application software manufacturers to follow Apple's regulations. In other words, Apple controls almost all the content that users want to watch, and it is difficult for software vendors or users to have their own choices, which greatly limits the creativity of software vendors or users, which means that it is difficult to give full play to the potential productivity of users. Advantage.
Moreover, as long as it is a software company that survives on the Apple platform, Apple must take the profit share collected from users from its hands, otherwise Apple will force your product to be removed, regardless of whether the software company is in Apple or not. Operating on the platform has truly achieved profitability.
When everything in a smart phone is controlled by Apple, what the smart phone can do, whether it is the user or the software producer behind the smart phone application, is unpredictable and unknown. The software and hardware supply of the Apple phone Businesses and users can only act on the face of Apple.
And Chinese domestic brand mobile phone manufacturers are better than Apple in this regard. First of all, at present, whether it is Huawei, Xiaomi, OPPO, or vivo, they have begun to develop new hardware products with upstream suppliers, and open their own underlying technology, and upstream software suppliers, together to optimize the operation effect of the software, and at the same time assist Software suppliers obtain profit and income from users, and Chinese domestic mobile phone brand manufacturers themselves do not take profit from software manufacturers.
4. The supply chain is wide and long, and the technology is complex
The real outbreak of Apple's mobile phone started from Cook's integration of supply chain resources. After Cook took charge of Apple's supply chain, he used high-strength means to incorporate nearly 800 component manufacturers around the world into the management system, so that Apple's in-transit inventory can be compressed to about one month, not more than one quarter at most.
At the same time, Apple adopts the most conservative security design model when designing new hardware for each application scenario, and is as foolproof as possible in terms of device and function stacking.
As a result, Apple’s supply chain management is actually very fragile. At the same time, Apple’s hardware costs are very high. In fact, this is Apple’s biggest weakness.
So combine the above points. Can Apple be surpassed in the final battle of smartphones?
The answer is yes.
2. Where is the final battle of smartphones?
1. Where is the opportunity to surpass Apple?
â‘ Hardware innovation under 5G
â‘¡Integration of domestic supply chain
â‘¢Development of new software application scenarios
â‘£Strong network ecology
These are all opportunities that can surpass Apple, and these will also become the battleground for the final battle of smartphones, and they are truly fertile ground yet to be developed. In the current smartphone ecosystem, Apple has no one in terms of profitability, but on the final battlefield of 5G, we will wait and see.
It is worth reminding here that Apple's self-evolution and innovation capabilities are very strong, so the second half must be fast and accurate.
Apple mobile phones have begun to pay attention to the development of AR/VR technology and provide innovative support at the hardware level, including the FACE ID front optical module and the rear dual-camera optical module. Apple has already begun to use these two modules to realize part of the AR/VR content production and content interaction functions.
As for the issue of supply chain management, in addition to actively supporting the research and development of the underlying technology in advanced countries, Apple has also begun to specifically support emerging market manufacturers to join in the manufacturing part of the advanced countries. Basically, advanced countries have core technology reserves and opportunities. Production capacity coordination, emerging markets have major production capacity coordination, and micro-innovation technology assistance.
There is not much time left for everyone in the final war on smartphones. It is likely that within the next five years, the final war will be clear.
2. Another opportunity
Of course, there is another hidden track that is also the ultimate killer. It has nothing to do with Apple's own weaknesses. That is the huge market for interactive video content shooting, editing, and beautification tools upstream of the production side in the 5G market.
In the future, smart phone-based video interaction will become the mainstream content production and social media for people, and interactive video editing and beautification will become a rigid demand.
More and more people have the need for shooting and editing video, and the threshold and complexity of video shooting and beautification is much higher than that of image processing. To make a simple analogy, all mobile phones now have powerful shooting functions. Why do so many people still use Meituxiuxiu and Qingyan cameras? Targeted video processing, beautification, transitions, filters, special effects, editing, etc., urgently need a fool-like one-click processing tool.
Can Apple do it? Yes, but Apple may not do it. Under an App, there are a lot of complex business lines and functional logic. Whether it is necessary to build shooting tools inside Apple requires a lot of consideration. Therefore, this area of ​​video tools must be a relatively large gap, and there is an urgent need to focus on technical support for video processing and simplify the current video production and editing process.
In the era of video interaction, it is still a blue ocean to occupy the upstream links. Perhaps, from the video handover to the redefinition of mobile phones, it is entirely possible to design a smart phone product that can subvert Apple as the representative. For example, the beauty mobile phone produced by Meitu in the 4G era is one way of thinking.
And once mobile phone manufacturers can form a synergy with the downstream non-entertainment integrated short video platform, the upstream and downstream will surround Apple and make Apple a siege.
3. Who is most likely to become a true opponent?
So here comes the question. Although Apple has some of its own problems, it is still invincible in the world. If Apple can be surpassed, who is most likely to be encircled by the Hundred Regiments?
Who is the player who is qualified to play against Apple on the smartphone terminal battlefield?
Xiaomi: It has marketing and ecology, but it is weaker than product design. In the field of service income, Xiaomi is the company that deliberately imitates Apple, but after all, it has no bullets but no guns.
OPPO/vivo backgammon series: better than marketing, weaker than technology. OPPO/vivo has been coveting the technology field for a long time, and this overlord who also fully replicates Apple's design has no way to start in the face of the high-barrier technology industry. Even though there are some things to please users in taking pictures and audio playback, but in the real mobile phone hardware technology, there is no way. Under its strong unique marketing culture and strong replication thinking environment, even if it pays a lot of money to introduce outside talents, Difficult to play its role, after all, frown.
Lenovo, ZTE, TCL and other "technical, industrial and trade" veterans: Apple defeated these veterans. In fact, Apple is their evolutionary high-end version, which is a dimensionality reduction attack on traditional business models.
Meizu, 360, Hammer, etc.: Basically still staying in the PC era, basically just want to optimize the PC experience and transplant it to mobile phones. I don’t understand what mobile interaction is all about. If you don’t look back, you won’t even be as good as ODM.
Others: In fact, they are proud of the price-performance ratio, Apple is better than them. Apple has the largest purchase volume in the industry, and free innovative technologies in the industry come to work with him. There is no reason why Apple cannot make products cheaper than them. If they are making mobile phones, it is better to say that they are recycling waste technology and raw materials in the industry chain.
So, in the end, it is likely that only Huawei will be left. Although being scolded and criticized, whether it is CPU, appearance design, EUI software, etc., are not optimistic, the current actual situation is indeed cautious, such as walking on thin ice, but if you really want to fight against Apple, Chinese domestic brands have no one other than Huawei.
Why is Huawei?
Just look at the resources that Huawei has:
Network: base station, server
Relationship: Global Operator
Production ecology: own CPU chip capability and own production base
Content resource: EUI ecological platform
Monetization advantage: the entire industry chain resources of Huawei
System advantage: 80% market share of Android users
Corporate DNA: Since the era of mobile Internet, Huawei has had a foundation for hardware development and software applications
I have already elaborated on Apple’s weaknesses and the possibility of surpassing, and these Apple’s weaknesses are precisely Huawei’s existing strengths.
Among all companies, Huawei is also the most motivated to fight Apple. Although Huawei’s executives have repeatedly emphasized not to use defeating Apple as a slogan, if Huawei fails to win the final victory in this war, this will mark Huawei’s proud product innovation capabilities and its ability to rely on a strong relationship chain to begin to fall. The altar, perhaps this will become a major turning point for the Huawei empire from prosperity to decline.
Of course, there may be other dark horses here. The new application scenarios and new hardware requirements of video interaction in the 5G network era mentioned earlier.
If the interactive mode of smartphones undergoes major changes due to video interaction, the biggest changes in smartphones today will be realized by software and algorithms, except for hardware changes. Who is there for such a company and product?
Meitu phone!
I believe that many people have seen the opportunity of mobile network video interaction. The main candidates for the final battle of smartphones are now sluggish in technological innovation. Everyone knows the truth, what exactly should these players who are about to set foot in the final stage do to be able to surpass?
Good quality aluminum cable tray is a type of cable management system that is used to support and organize cables and wires in various industrial and commercial settings. It is made of high-quality aluminum material that is lightweight, durable, and corrosion-resistant, making it an ideal choice for harsh and corrosive environments.
The aluminum cable tray is designed to provide a safe and secure pathway for cables and wires, preventing them from getting tangled or damaged. It can be easily installed on walls, ceilings, and floors, and can be customized to fit specific requirements and applications.
One of the key advantages of using aluminum cable tray is its versatility. It can be used in a wide range of industries, including power generation, telecommunications, data centers, and transportation. It can also be used in various applications, such as indoor and outdoor installations, high and low voltage applications, and hazardous locations.
Aluminum Cable Tray,Aluminium Cable Tray,Aluminum Alloy Cable Trunking,Aluminum Alloy Cable Ladder
Rayhot Technology Group Co.,Ltd , https://www.cnrayhot.com