With the initial listing of Xiaomi Group on the Hong Kong stock market, this 8-year-old company once became the most popular unicorn concept in China. Encountered a lot of incomprehension. Starting from mobile phones, and now controlling more than 290 ecological chain companies, Xiaomi's tentacles extend to the Internet, home appliances, smart hardware, ecological communities, new retail and other diverse fields. Xiaomi has deduced itself as a pronoun of a social phenomenon.
However, in fact, the author’s impression of Xiaomi is often only a “talking on paper†description. It was not until I personally came to Xiaomi’s flagship store in Beijing’s Xinzhongguan shopping mall that I really realized that Xiaomi was hidden in “sincere products,†The peculiar business path under the "honest price".
Xiaomi, "Uniqlo" in the science and technology industryWalking into the Mijia flagship store, the author's first impression is "popularity." Although it is noon time, the flow of people in the storefront of more than 100 square meters is one after another. There are consumers waiting in line for payment, visitors who walk in with curiosity, and "free riders" who "borrow light" to play games. By. Compared with the “southide in front of the door†clothing stores in shopping malls and the deserted Apple counter not far away, Xiaomi’s popularity is eye-catching.
Near the door of the Mijia flagship store, Xiaomi’s latest Mi 8 series new products and other classic mobile phones are displayed. Samsung AMOLED screen, Corning glass case, coupled with Snapdragon 845 processor, the world's first dual-screen GPS, infrared face unlocking and other configurations, the price of 2699-3299, has attracted many consumers to stop and experience. A young couple from Thailand asked the staff about the configuration of the 6G+128G product, but was told that the product was out of stock; among the Mi 8 products, only the 4G+64G blue mobile phone was in stock. The two young people told China State Grid that they are currently studying in China, this time they plan to buy Mi 8 products for their own use, and they are also entrusted by their friends to purchase. It is reported that Xiaomi products have a high recognition among Thai consumers and are widely popular, but the product models are not as complete as the domestic ones, and there are fewer ways to buy them.
In terms of appearance, despite the similarities and differences, the Xiaomi Mi 8 series products are on par with Apple X series products in terms of craftsmanship. Only in terms of appearance control, the two are hard to distinguish. In terms of fluency, a student’s appearance said, “The system responds quickly, and there is no stagnation in long-term games.†From the time the author walked into the Mijia flagship store to walked through the entire mall, the student stood up. The battle is on the front of the "King of Glory", and I think it is more pertinent to evaluate it!
In addition to mobile phones, the Mijia flagship store also has a large number of Xiaomi ecological chain products, smart products such as laptops, smart bracelets, smart scooters, smart rearview mirrors, tablets, etc.; home appliances such as air purifiers, water purifiers, etc. , Rice cookers, DC electric fans, sweeping robots, smart TVs, etc.; in addition, there are backpacks, children's toys, toothbrushes, and various computer and mobile phone accessories. Compared with similar products, the simple appearance, more reliable quality, and affordable price can indeed arouse consumers' urge to shop.
Xiaomi staff told the State Grid of China that the Mijia flagship store has built a platform for consumption to contact Xiaomi products, and many people will "turn fans" after they come into contact with real objects. "Some consumers will buy some small items at Xiaomi after shopping in the mall, such as earphones, toothbrushes, bracelets, etc.; for some large products, such as TVs, home appliances, etc., they can also go through physical inspections and feel more at ease. We While the physical flagship store takes care of sales, it also brings drainage to the online."
Being in the Mijia flagship store, it is easy to think of Uniqlo, MUJI and other mass-marketing flagship stores. Perhaps this is the third layer of vest that Xiaomi puts on itself under the outerwear of technology and the Internet-"new retail" enterprise.
Borderless phenomenonObjectively speaking, Xiaomi and LeTV used to be the two "catfishes" that promoted the transformation of Chinese companies to Internet thinking. Their restlessness brought panic and new vitality to traditional manufacturing companies. Wang Xinbiao from Galanz has been a follower and observer of Xiaomi for many years. He said, “Xiaomi is an admirable company. They have brought a lot of disruptive thinking to the entire market. solid."
"In the beginning, we did not understand Xiaomi. It is difficult for you to define whether it is an Internet company, a manufacturing company or an investment company. Now, we believe that Xiaomi has broken the traditional delimitation boundary and is truly borderless in China. enterprise."
"Compared with manufacturing companies, Xiaomi is closer to the Amazon model. First, through its price advantage, it cuts into the market and cultivates consumers. In fact, Xiaomi has many young consumers. For example, among the fans of Xiaomi’s home, people who often interact online There are 30 million users. Many of these people have been familiar with Xiaomi since they were teenagers, and they are now in their twenties. I have friends like this. They will try any new products launched by Xiaomi, such as mobile phones, bracelets, Routers and even TVs and air purifiers use Xiaomi. This pure "rice noodle" is unmatched by Apple and Huawei. Apple and Huawei first isolated some people with prices, and at the same time, the popularity of their supporting products is not high. This is the living space of Xiaomi. It is similar to traditional technology companies, but it also has its own characteristics."
Wang Xinbiao also mentioned, "Now, whether you welcome it or not, Xiaomi has already come to the home appliance industry as a'spoiler'. It is not a manufacturer and does not have its own factory, but it has its own brand advantage. For example, it wants to cut into the smoke machine. , The capital holding such a manufacturing company becomes its own factory, with the R&D team, and the production cost will be reduced. In the past, everyone broke the shell a little bit from the inside out, and now Xiaomi smashes your shell with a hammer, the industry The original barriers such as product functions and price systems were broken, forcing other companies to invest more energy in research and development."
In fact, Xiaomi’s home appliance brand Yunmi Technology has opened flagship stores on JD.com, Tmall and other platforms, covering everything from white appliances to kitchen appliances. Wang Xinbiao said, “Xiaomi itself has its own traffic, compared to the equivalent. Consumers trust Xiaomi more for low-priced products with small brands."
Our wire harnesses are widely used for various parts of automobiles and truck , Like engine valve cover gasket/diesel gasket(DORMAN-FORD), headlamp(GROTE), Intelligent Anti-collision System(Mobileye), audio, rearview mirror, power seat, etc. Also the complete engine cable assembies for electric vehicle.
Related Products:ul wiring assembly,engine gasket cable,cable harness.
Automotive Wire Harness,Auto cable assemblies,OEM Automotive Wire Harness
ETOP WIREHARNESS LIMITED , https://www.oemwireharness.com