Wearables are on the rise and fall, and Apple Watch sales are also worse than predicted. So the question is: Where is the core issue of the wearable device market?
In fact, sometimes complex problems need to be simple. For example, for wearable devices, it is perhaps one of the most basic countermeasures to fully meet the needs of users and to find out the pain points.
However, for the newly developed product market, Jobs has proposed not to do market research, but to create demand. This seems to make many people unable to find the North - where is the demand for wearable device users?
Fortunately, all kinds of wearable devices have been on the market for a while, which has created an opportunity to supplement Steve Jobs' "demand creation theory." No, Chadwick MarTIn Bailey (CMB) has investigated the needs of US smartphone users for wearable devices. It’s a timely rain, and I’ll share it with you in the first place.
In fact, users are now familiar with wearable devices. In this survey, more than 60% of US smartphones are familiar with the three main functions of wearable devices - basic functions, health functions and point-of-sale payment functions, which are not fancy.
In this survey, the top 12 functional pain points (expectations) of American users for wearable are as follows:
Touch Screen, 48%;
GPS, 46%;
Waterproof, 44%;
Calorie tracking, 42%;
Pedometer, 41%;
Heart rate monitoring, 41%;
Blood pressure monitoring, 39%;
Mobile wallet (POS payment), 39%;
Receive reminders from the phone, 38%;
Alarm function, 36%;
Battery life 2 weeks, 32%;
Voice control, 32%.
In short, wearable devices will also develop rapidly. In order not to get lost, it is quite important to understand the basic needs of users.
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