From the start of September, WeChat earns money in red envelopes, and then every year it will detonate the Alipay bill of friends, and then the Spring Festival will be staged to send bonus package drama, Alipay in the past six months, can be considered a round of discussion after another upsurge. But by contrast, Alipay’s biggest rival, WeChat Payment, has had no new moves, making it difficult for the friends accustomed to using WeChat to feel a bit lonely. So, WeChat pays such a "low-key" style, we can not help but suspect that Tencent has no longer attached importance to the mobile payment market?
How popular is Alipay and Wechat Payment?
It is reported that, for a long time, Alipay has occupied the leading position of China's mobile payment market for many years based on the foundation of mobile payment for many years. By the end of 2016, Ma Huateng said that WeChat payment has already surpassed Alipay comprehensively. According to third-party statistics, in the first quarter of 2017, Alipay and Tenpay together accounted for 94% of the market, and in the second quarter this figure rose to 94.3%. It can be seen that the third-party mobile payment market is showing a double Oligopolis" situation.
Whether it is in the traditional online or offline payment, trying to move traffic, or even the penetration of foreign markets, both Alipay and Wechat have begun to infiltrate. At present, more than 30 cities have launched an electronic bus card function in Alipay to support users to swipe the train. Tencent's “passenger code†has also been launched in Guangzhou, Chongqing, Qingdao, Sanya, Foshan and Zhuhai. Both are evenly matched. In terms of overseas market distribution, Alipay has access to more than 200,000 offline merchants in more than 30 countries and regions such as Europe, the United States, and Southeast Asia. WeChat Payment has covered 13 countries and regions in the world and supports 12 foreign currency direct settlements.
Interestingly, in 2017, Alipay was unwilling to “divide the world†situation and began to exert its full force. According to the release of the third-party payment mobile payment market share data in the second quarter of 2017 by IResearch, Alipay’s market share accounted for from the first quarter. The 54% increase to 54.5% in the second quarter, the WeChat payment behind WeChat payment dropped to 39.8% from 40% in the previous quarter, thus opening up Alipay's time to fully enhance the interactive experience. Analysts pointed out that in 2017, Alipay’s market share increase, in addition to adjustment strategies, it also benefits from the multi-dimensional business service system such as credit, wealth management, insurance, and consumer credit provided by Ant Financial Services. For users and merchants to provide more rich financial value, in this regard, WeChat payment appears to be slightly inferior.
The difference between Alipay and WeChat payment:
In the field of mobile payment, the key to the success of Alipay is to rely on a mature account system such as Taobao Tmall and other business platforms, and Tencent’s winning formula still lies in the mobile life circle built by users and hundreds of millions of users. Alipay and WeChat pay each form a payment tool, but they are essentially two different products. They show differences in their use scenarios and operating models.
At the same time, the mode of operation of the two is different in the way of interaction. In the past half year, Alipay has been launching various interactive modes of red envelopes and sun-tanting. It is nothing more than making up for the lack of natural interaction in the product and successfully landing the original online virtual payment protagonist in reality. world. The WeChat payment is a latecomer in the field of mobile payment, but with a solid mobile living circle and social foundation, it has created a mixed use of virtual and realistic scenarios, allowing users to obtain a smoother and seamless payment experience. Can achieve all-round and convenient life services.
Alipay and WeChat pay, who can laugh to the end?
Mobile payment is closely related to the mobile Internet. Therefore, users are the core of all payment behaviors. Only by grasping the user's lifestyle and basic needs, can we create products that are more humane and have low barriers to use in order to impress actual consumption. By.
One side is Alipay, which focuses on marketing and focuses on promotion. On the one hand, we focus on user interaction and silently expand WeChat payment. The former drives payments through innovation, while the latter depends on a strong social foundation to wait and make money. Just like with the Tmall, Jingdong can rise just like JD. The mobile payment market in China has a huge capacity and a diversified payment method is bound to exist. Therefore, it is only necessary to establish the camp and cultivate the user's habits. Why bother to earn a high price? Not under.
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