Let the product be full of human care, Foxconn will be able to return to the user's essential needs

    With the substantial improvement of the economic base, the era of quality consumption has arrived. People's pursuit of quality life has promoted the development of home appliances in the direction of high-end, diversification, intelligence and scenes. The major development goal of smart home is to help everyone live more conveniently and comfortably.

    Vice President Chen Zhenguo of Foxconn Technology Group

    Today (March 7), Sharp under the Foxconn empowerment will propose to use the three aspects of air, water and food as the starting point to create a new brand strategy of "people" in people-oriented, focusing on a single appliance business to "people". Essential needs. Through industrial upgrading and product changes, the beautiful life of the healthy quality era will be brought to more consumers' homes.

    So, how to improve the safety of air, water and food from the source? To this end, Foxconn Technology Group Vice President Chen Zhenguo said that under the layout of Foxconn in 2018, Sharp will attack with a full line of products, with category reconstruction as an entry point to help people jump off the basic functions and experience of home appliances, and will be fragmented. Home products are integrated into a collaborative ecosystem that enables industrial upgrading and product change.

    Yuan Xuezhi, Chief Marketing Officer of Foxconn Technology Group

    In order to meet the higher standard product requirements of users, Sharp plans to develop 13 new products in 2018, divided into four levels: entry-level, mid-end, mid-to-high-end and high-end. Currently, 9 new products have been launched. Today , the new FP-WH70 and FU-CJ30 air purifiers, which are launched on the spot, are equipped with Sharp's unique "PCI Plasmacluster Technology". This technology can generate positive and negative ions through plasma discharge, and works on molds and viruses. When attached to mold and virus surfaces, it transforms into an oxidizing OH group, extracts hydrogen ions from surface proteins, and decomposes proteins. The OH group is combined with the hydrogen ions to form water molecules to return to the air, creating a natural and fresh air environment for the user.

    At the same time, it also exhibited new vacuum cleaner products, water heaters, rice cookers, water purifiers and other products, aiming to create the best way to get along with technology through human products.

    Do not deviate from the "human essential needs" to explore innovation, technology integration of the Internet of Things and artificial intelligence, human-centered, connect all the electronic products and household appliances in the family, and create a variety of smart home or community scenes. Through the in-depth layout of its home appliances, 2018 Sharp will cover the life of the user, from entertainment to clothing and food and other smart life scenes, let home appliances help you refresh your future life.

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