The ebb tide of VR technology indicates the rise of augmented reality AR. Augmented reality AR will become a new battleground for mobile phone giants. It is reported that AR applications are mostly photographed, but AR applications want to be the next custodian, and obviously have insurmountable problems.
If you want to take a snow scene, you don't have to wait for the snowy day. Now you can take out your mobile phone and open a certain AR software. This augmented reality technology gives users a new experience, whether it is a photo or a game. Both the Apple and Huawei are accelerating the new battlefield that mobile phone giants are vying for. Have you tried this novelty?
Tuesday, December 26, sunny. Sitting in the office, you want to have a photo with the snowman, what can you do? First, wait for the first snow in Beijing. Second, find a photo with a snowman and give your image to P. Third, take a picture of the office and bring in the snow and snowman.
If it is in the past, maybe we can only choose the second method. Now, all we need to do is to take out the mobile phone, open one of the shooting software, and then point the camera at the corner of the office to scan the environment. Add snow and snowmen to the picture. If you like, you can even add another pine.
Virtualize the office scene, all the secrets are in that shooting software, known as the AR-enabled shooting software. In the application market, such free application software is not too small, in addition to the common addition of props and cartoon characters to the scene, some have joined the popular anime image, and some have brought the face of traditional drama. "Fruit Powder" has a mobile phone on Xiaorui. It is used as an entertainment software when interacting with friends and colleagues. It increases the fun of taking pictures. "At least, this is not a self-portrait."
After VR applications and AI applications, AR applications also began to appear in batches. Unlike VR virtual reality technology, which puts users into a man-made "real" world, AR augmented reality technology is to superimpose computer-generated data in the real world to complement it. It may be a map with a direction. A meeting reminder, or just a row of scales. In other words, it is to inject virtual elements into the real scene, which is derived from reality and is different from reality.
Mobile phone giants start to enter ARJust like every start, smartphones provide a good carrier for AR technology. Although the visual effects are not perfect, it greatly reduces the cost of experience. After all, users need to spend a lot of money to experience VR. To get a set of equipment, and to experience AR only need an APP. Therefore, in the face of broad market prospects, mobile phone giants have laid out AR.
The release of iPhone X has given Apple a step ahead of the AR mobile space. CEO Cook has also said that he is working hard to build the world's largest augmented reality platform, allowing iPhone and iPad users to interact with the real world in new ways. . It is reported that by 2018, Google's ARCore, Apple's ARKit, and Facebook's "camera effects" three platforms will be fully activated. In domestic mobile phones, Huawei also announced that it will release AR mobile phones. According to the statistics report, by the end of 2018, it is expected that 800 million smartphones will have an operating system that specifically supports AR.
“Like the camera and the full screen, mobile phone manufacturers need to find a reason for the user to change the machine, AR has become a new selling point.†Telecom critics told reporters that although technically, AR applications are still in their infancy, the capabilities of the chip and The integration of hardware and software needs to continue to improve, but there is no doubt that new selling points must keep up, "just like each family desperately enters the era of full screen."
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