According to reports, Apple's smart speaker HomePod has begun to accept reservations, and shipped on February 9. This is Apple's first smart speaker. Compared with giants such as Amazon and Google, Apple entered the game slightly later.
In this regard, Apple CEO Tim Cook said in an interview with the Financial Post that it is difficult for smart speakers on the market to provide an immersive audio experience, and Apple is trying to solve this problem.
As early as 2011, Amazon Lab126 began to develop the smart speaker Echo. Last year, Ali suspended its service robot project and transferred human resources to the artificial intelligence laboratory and smart speaker project.
From Amazon's first launch of Echo to Apple's launch of HomePod, domestic and foreign giants have entered smart speakers. How long will this fire of smart speakers burn?
Smart home front entrance"In the past two years, with the popularity of AI concepts, smart speakers have been regarded as the entrance to smart home systems." Feng Chao, an analyst at the Analytical Terminal Entry Research Center, said that with the rise of the entire smart home market, smart appliances Increased, need a device for unified management of smart home appliances.
Since the attention of smart home in 2014, the entrance dispute has been there. Feng Chao believes that the future smart home system entrance will show a trend of de-mobile and de-APP. From the perspective of human-computer interaction, smart voice products have a better experience than the client APP, and are more suitable for becoming a voice control platform for human-computer interaction in smart home systems.
"At present, smart phones have entered the era of stock." Feng Chao said that Apple's introduction of smart speakers has enriched the product range and can also carry its own iTunes. On the other hand, it has also laid the foundation for the layout of the smart home market.
According to the latest security statistics released by the US Consumer Intelligence Research Partnership (CIRP), in the Christmas shopping season at the end of December last year, sales of smart speakers were about 45 million units, of which Amazon Echo / Alexa equipment sales were 31 million. Taiwan, accounting for 69%.
"The popularity of smart speaker sales from giants such as Amazon and Google has also given prospective players the prospect of the product." Feng Chao said that Amazon's smart speakers have achieved some success, which has set precedents for major manufacturers.
Seize market dividendsAccording to the "2017 China Service Robot Market Strength Matrix Analysis" released by Analysys in January this year, due to the "run" of traditional manufacturing companies and Internet companies, tool products such as sweeping robots and smart speakers were in the supply-side market last year. A burst was achieved. In the second half of 2017, the grand occasion of "a hundred boxes of contention" was presented.
This competition began in November 2014, when Amazon released the Echo speaker, the first to enter the game. In August 2015, JD.com and the University of Science and Technology launched the "Dingdong Speaker", which started the "first shot" of the domestic smart speaker market. In 2016, at the annual I / O developer conference, Google released Google Home, a voice-activated device with built-in speakers. In 2017, smart speakers entered the era of crowds, Microsoft, Ali, etc. have successively announced the launch of smart speakers.
The data shows that the sales of Ali "Tmall Genie" in China have exceeded one million, and the sales of Jingdong Dingdong smart speakers have exceeded 10 million. "(This kind of sales data) still has a gap compared with foreign markets." Feng Chao said that at present, domestic technology, Internet giants, technology manufacturers, content manufacturers and traditional speaker manufacturers have entered the smart speaker market, competing for market dividends.
"At present, the smart speaker market has entered a stage of price war." Feng Chao believes that major manufacturers are now attracting users by lowering prices, and during the "Double Eleven" period, "Tmall Genie" achieved million sales at a price of 99 yuan. As the penetration rate of the smart speaker market increases, the audience will have more opportunities to experience this product.
"Domestic smart speaker sales are steadily increasing, and a certain ecological pattern has been formed." Feng Chao said.
Optimistic about future development"The technology will become more and more mature, and the user experience will be better and better." Feng Chao believes that smart speakers have achieved success in foreign markets, domestic giants are also investing in technology and capital, and the industry is generally optimistic about the future of smart speakers development of.
"In the final analysis, smart speakers still have to rely on the development of smart home systems." Feng Chao said that the future value of smart speakers is reflected in its function. At present, the smart home is in the start-up period, and the smart speaker has become the smart home control center at this stage by virtue of its natural voice interaction advantages.
From the perspective of the products released by various companies, the current functions of smart speakers are mainly reflected in two aspects. First, it can connect to WiFi to achieve voice interaction; second, it can provide content services such as music and audiobooks, and complete the control of smart homes and queries Information, takeaway and other functions.
Feng Chao introduced that judging from the data released by JD.com, smart speaker users now use more functions such as playing music and querying the weather. At the end of 2017, Xiaomi announced that its IoT platform has over 85 million connected devices and 10 million daily active users.
“Despite the market ’s great enthusiasm for smart speakers, it still has certain development difficulties.†Feng Chao said that compared with foreign countries, domestic users ’speaker usage habits are relatively weak, voice interaction technology needs to be further improved, and smart hardware products The quality is uneven, and most users still hold a wait-and-see attitude.
Feng Chao pointed out that at present, smart speakers are still in the stage of a single product, without forming a global industrial chain, and more services and applications need to be further integrated. In addition, the smart home connection standard has not yet been unified, and may also be impacted by other robot products.
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