After the release of Huawei nova 3e and glory play 7C, Huawei's P-series new generation flagship P20 has also officially debuted. At this point, Huawei and glory have achieved full coverage of high, medium and low-end mobile phones this year.
As the flagship of Huawei in 2018, the P20 series is quite interesting. In addition to the front-mounted "Liu Haiping", the rear camera is changed to the vertically arranged layout. The most eye-catching aspect of the Huawei P20 series should be the design of the Pro version, which uses 40 million colors + 20 million. The black and white + 8 million triple optical zoom lens solution greatly enhances the camera performance. Of course, the higher-end Mate RS Porsche Design Edition is equipped with innovative on-screen fingerprint technology, hovering perception, and a new interactive experience.
From the perspective of the dynamics and performance of Huawei mobile phones in recent years, it has been striving to build its own high-end image, and it has already achieved good results. Huawei P series and Mate series mobile phones have become among the top-ranking high-end flagships in terms of popularity. . The Huawei P20 series will obviously bear the heavy responsibility of Huawei's continued impact on the high-end market. However, in the view of Nail Technology, although the P20 series has a lot of attractions, Huawei still has some hidden concerns in the high-end market.
Ov flagship machines have come out one after another, high-end is obviousNot long ago, OPPO and vivo have released their new generation flagship models OPPO R15 and vivo X21.
From the product point of view, Ov's two models continue the previous positioning, improved in the aspects of photography, color, music and other aspects, improving the user experience. In order to comply with the trend, Ov's two models not only use the "Liu Haiping" design, but also strengthen the AI ​​features, including making the camera smarter, the system more smooth, and the game experience better.
In addition, Nail Technology noted that OPPO and Tencent have set up a special optimization laboratory, and also engaged in the AR platform with Shangtang Technology, while vivo announced the Jovi artificial intelligence assistant and Qualcomm Snapdragon multi-core neural network acceleration chip 660 AIE, hope Enhance the AI ​​features of your mobile phone products. Through the Ov series of actions and its latest flagship products, it is not difficult to see its determination to move toward high-end.
In fact, Ov's high-end heart has already been revealed. At the end of last year, OPPO opened a super flagship store in Shanghai, and said that it will continue to promote the opening of flagship stores in the future. Obviously, the purpose of OPPO is to upgrade the brand, and to seize the first-line market when the county-level market demand declines, and this is inseparable from the support of high-end models.
Vivo's high-end road seems to be slightly different from OPPO. Whether it is the world premiere of screen fingerprints or the debut of the APEX concept machine, it shows that vivo is taking a technical route. At present, although vivo still maintains a large marketing investment, but it also highlights its own technical label while showing the trend and fashion elements.
In addition, Ov has also accelerated its overseas deployment in the near future, hoping to enhance its brand positioning through globalization. All in all, Ov is continuing to move towards the high-end market, and Huawei may be affected to a certain extent. The P20 series will also face competition with OPPO R15 and vivo X21.
After the rebound of millet, the high-end market is violently impactedIn addition to Ov, there are millet. Xiaomi suffered sales of Waterloo in 2016, and then achieved a bottoming out in 2017. In explaining the reasons for the strong counterattack last year, Xiaomi CEO Lei Jun attributed it to quality, delivery and innovation. Nail Technology noted that Lei Jun frequently posted Weibo at the beginning of this year, indicating that Xiaomi’s strategic focus in 2018 is still innovation and quality.
In the view of Nail Technology, Xiaomi's return to innovation and quality is in line with Xiaomi's brand upgrade goal. In fact, because the concept of “price/performance ratio†of Xiaomi mobile phone has been deeply rooted in the hearts of the people, improving the brand image has become a top priority in the past two years. Around this theme, Xiaomi also embarked on a series of work, such as the development of their own pine cone processor, the introduction of custom ceramic body, Stark limited edition products.
Reflected in the flagship machine, from the 2016 millet MIX to the 2017 millet MIX 2 to today's millet MIX 2S, Xiaomi's full-screen flagship MIX series has come to the third generation, and its high-end process is still continuing.
When it comes to Xiaomi MIX 2S, it has to mention the strong "gunpowder flavor" between it and Huawei's P20 series. They all chose to be released on March 27th, but the location is different. The "crash" of the conference made the intentions of the two benchmarks unveiled.
Purely from the product point of view, Xiaomi MIX 2S does not seem inferior to Huawei P20 series, which continues the tradition of Xiaomi hardware "fever".éªé¾™ 845 processor, standard 6GB + 64GB storage solution, the top is even more than 8GB + 256GB. The hardware configuration of Xiaomi MIX 2S has undoubtedly reached the top level of the current Android camp.
Of course, as a cutting edge of Xiaomi's high-end market, Xiaomi MIX 2S has many highlights, such as ceramic body, built-in intelligent voice assistant, love students, support wireless charging and adopt ARCore technology.
Even the poor camera performance that has been spit out by users has been ushered in a large upgrade on the MIX 2S. It is equipped with a new zoom dual camera, a combination of a 12 megapixel wide-angle lens with a 12 megapixel telephoto lens, and an AI buck. Support professional AI scene mode.
Like Ov, Xiaomi is also violently hitting the high-end market, trying to gain a foothold in the market. As the leader of high-end domestic manufacturers, Huawei has become the most direct competitor of Xiaomi.
The US market is slow to openHuawei has always had a problem to be solved on the road of high-end, that is, the US market has been slow to open.
During the 2018 CES period, Huawei originally planned to announce a cooperation agreement with US telecommunications operator AT&T to sell Huawei Mate 10 series mobile phones, but was forced to cancel due to pressure from all parties. Since then, Verizon, another major US operator, has also terminated the sales of Huawei mobile phones.
The United States is a mobile phone market dominated by operators. Huawei is slow to open up the US carrier channel, which puts huge pressure on its sales. After the cooperation with telecom operators has been stranded, Huawei could have hoped to strengthen cooperation with Best Buy, the largest consumer electronics retailer in the US, and make a difference in the US market. But recently Huawei's mobile phone has suffered setbacks again, and Best Buy also decided to stop selling Huawei mobile phones.
Entering the US market is an important step for domestic manufacturers to further enhance the brand premium. Huawei's mobile phone has repeatedly been blocked in the US market, and it has added a lot of difficulty to its high-end road.
In summary, although the Huawei P20 series is strong and eye-catching, its performance in the high-end market is still hidden under the situation that Ov and Xiaomi's three-party attack and the US market are difficult to open.
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