On April 24, data pointed out that the average profit margin of major companies in China's color TV industry in 2017 was 1.3%, which was relatively bleak. Compared with other home appliance categories, they operated at low profits.
However, moving into 2018, with the release of production capacity, panel prices have entered a downward channel. In March, panel prices have dropped by 20-30% compared with the same period last year. The price operation space of complete machine companies has increased. Compared with the fourth quarter of 2017 and 2018 Prices of 74% of models in the first quarter were lowered.
According to the 2018 China Color TV Market Summary Report released by AVC and the China Electronic Video Industry Association, the color TV market continued to promote in the first quarter of 2018 under the favorable factors of the decline in panel prices. Driven by promotion, the retail volume of the color TV market in the first quarter of 2018 reached 12.15 million units, a year-on-year increase of 3.0%, and the retail sales volume was 40.2 billion yuan, a year-on-year increase of 3.3%. Online promotion became the main driving force. Online retail sales reached 4.71 million units, a year-on-year increase of 31.1%, and offline retail sales were 7.45 million units, a year-on-year decrease of 9.2%.
Despite this, the larger size of China's color TVs is still the general trend. The average size of color TVs in the first quarter of 2018 was 48.5 inches, an increase of 1.8 inches over the same period last year. The size of the color TV market is divided by 55 inches. The market share of products below 55 inches has dropped across the board, and the market share of products with 55 inches and above continues to rise. The shares of 55 inches and 65 inches have led the increase, an increase of 4.4 percentage points over the same period last year. And 2.8 percentage points.
For the product direction in 2018, 8K and artificial intelligence will become the latest hot spots. From the perspective of AWE 2018, Sharp, Konka, Haier, and Philips will all display 8K TVs as their flagship products. Samsung is expected to mass produce 8K TVs in the third quarter of 2018. TCL and Sony are also planning. At present, 8K panels are capable of mass production, and the large size of the terminal market will also give rise to 8K consumption. However, 8K TVs will still face many problems, including 8K chips, 8K video, and so on. Many problems make the cost of 8K TV high, and price will be the most important factor affecting the popularity of 8K.
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