[Hui Cong Lighting Network] In 2008, Philips Lighting achieved continuous growth in the performance of the Chinese market with advanced energy-saving technologies. As a leader in the global lighting industry, why can Philips Lighting find business opportunities in the crisis and expand its market share in China? The reporter visited Ms. Rowena Lee, Senior Marketing Director of Philips Lighting Asia Pacific, in an effort to find the answer to the rapid rise of Philips Lighting!
Energy saving is still the key word of 09 China lighting industry
Reporter: Hello, Rowena. 2008 was an unsettled year for the Chinese lighting industry, and many major events took place. What do you think is the key word that best reflects the development of China's lighting industry last year?
Rowena: I think the core keyword of China's lighting industry in 2008 is “energy savingâ€. Energy-efficient lighting has been included in the overall national energy conservation and emission reduction plan. At the beginning of the year, the Ministry of Finance and the National Development and Reform Commission jointly held a national high-efficiency lighting product promotion work conference to deploy the first batch of 50 million high-efficiency energy-saving lighting products that received financial subsidies. This marked the official launch of China's efficient lighting promotion project.
Reporter: As a successful bidder for the national high-efficiency lighting project, Philips Lighting should have a good harvest?
Rowena: Yes, Philips 8W, 11W, 15W, 18W general lighting self-ballasted fluorescent lamps, 18W, 36W three-color double-ended straight tube fluorescent lamps, with excellent performance and performance, won the bid. Now, Philips has completed millions of product promotion programs in Henan, Jilin, Hubei, Jiangsu, Shaanxi, Liaoning and other provinces.
Reporter: So it seems that Philips has performed well in the promotion of efficient national lighting. What experience do you think is worth learning from insiders?
Rowena: In line with the national policy of promoting energy-efficient lighting, taking advantage of the trend and taking the opportunity to emerge is an important reason for Philips Lighting to achieve excellent market results in 2008. This year, Philips' full-line products have developed satisfactorily, and the development of energy-saving lighting products is particularly rapid.
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