With the development of technology and the continuous catalysis of people's needs, TV has also undergone major changes. The size, size, function, type, setting and placement position of the TV development history of one hundred years marks not only the improvement of human display technology, but also a change and progress of human life style.
China's color TV industry has grown up in full competition and has always been advancing in response to challenges. In the window period of industrial transformation, the color TV industry ushered in greater development, which is mainly reflected in the big market, big changes, big challenges, big ecology, big services and big upgrades.
According to the "In-depth Research and Construction Strategy Analysis Report of China's Smart TV Industry Business Model" by the Foresight Industry Research Institute, as of the end of 2015, about 40 million wired digital two-way cloud services have been opened, IPTV has exceeded 50 million, and cloud-connected TV has exceeded 1 100 million units and more than 60 million OTT boxes. Large-screen TVs can be connected to the Internet and can be transferred to the cloud. Many users' time is slowly brought back to the TV from PC, mobile phone and PAD, and the user's viewing habits have quietly changed.
With the improvement of the information infrastructure, the Internet penetration rate in my country has been increasing year by year. Smart TV systems, application software and video content have all been improved. Smart TVs can already be as simple and easy to operate as tablets and smartphones. The unique large screen of TV has attracted many users who need to watch online video to return to the front of TV.
In the future, new display technologies and new process technologies will become more mature, technological iterations will accelerate, and the average market price is expected to show an upward trend. With the further deepening of supply-side reforms, the price competition model of the color TV industry will shift to a product competition model, and the profit margins of color TV companies will increase.
When smart TVs become standard, when people use TVs not just to watch TV programs, but to watch online videos, high-definition movies, or play large-scale games, it becomes logical that TV screens are getting bigger and bigger. . The improvement of the living conditions of urban residents and the improvement of housing area also provide room for the increase of color TV screens.
Color TV screens have grown larger since childhood, from heavy to light and thin, from black and white to color. The color TV market has never lacked changes and differences. Recently, the curved LCD and OLED are very different from the flat screen of the original TV.
In general, with the continuous improvement of people's consumption power and quality of life, the color TV industry in the future will obviously no longer be a competition of TV prices, but a comprehensive competition of hardware, software, content, and brands. Who can Do better, whoever wins in the end.
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