At 15:09 on May 7th, Sina Weibo introduced Liu Hu and the wheat microblog of the operation center of Yiguang LED Lighting Jiangsu Operation Center: "I heard that the provinces of NVC began to completely block the billion light in the channel. This is my recent hearing. The most happy thing, I started to make a slogan to learn from NVC, just as Mengniu made the first stop in Shenzhen and asked Yili to learn. We were artificially set to the name of NVC. I am very scared. Everlight has a long way to go, just like the grass grows barely, no matter how bad the external environment is."
And Wu Zhengyu, the general manager of Yiguang Lighting Management (Shanghai) Co., Ltd., said on a microblog at 14:02 on May 7 that he would understand more clearly: "Dear colleagues, everyone! Please inform the superiors and prohibit the participation of dealers in the system. Yiguang and other LED brand organization meetings, it is strictly forbidden to display and sell Yiguang and other brand LED products! Once the company finds that the company will stop the sale and cancel the distribution rights of all products of NVC, please inform the dealers in each region! Speed ​​up the NVC LED standard image and display the sample loading speed. All dealers in the channel must complete before the end of the month! [德瑞普照明]".
The reporter learned that Henan Deruipu Lighting Co., Ltd. is a sales company specializing in lighting appliances, lighting accessories and electrical installations. Acting brands include NVC, Huaqiang Benbang, Sanxiong Aurora, Jihao Technology, Osram, Shanghai New Highlights, and Electrician. If the content of Weibo is true, this means that in the choice of LED agent brand, distributors in Derui Lighting and other NVC systems can only choose one of NVC lighting and other LED lighting brands, if other brands are selected. "The company will take the suspension and cancel the distribution rights of all products of NVC."
In the LED industry, dealers rarely specialize in a brand, usually a few brands. Since the LED lighting industry is still in the market cultivation period, it needs to rely on traditional distributors to open channels. LED lighting companies are not as restrictive as traditional enterprises to dealers. As long as they can open up sales, do they only represent their own brands? Not very valued. “The side of the couch is tolerant of others to sleepâ€, and a strong company like NVC, which has both traditional lighting and LED lighting business, is obviously zero-tolerant to the fact that its dealers represent competitor brands.
NVC Lighting has blocked the events of Everlight and other LED brands, giving LED lighting companies three inspirations:
1. After the traditional lighting enterprise transforms LED lighting, the advantages of the channel are not only reflected in the complete and strict dealer system, but also the powerful control of the dealers is worth learning by the LED lighting enterprises;
2. LED lighting enterprises should not rely too much on traditional lighting distributors in channel construction. They should combine the characteristics of LED lighting to establish a diversified channel system supported by traditional lighting, LED stores, lighting stores, e-commerce, etc., and actively develop. Develop your own dealer system;
3. With the continuous development of LED lighting, the competition for channel lighting has become increasingly fierce. The active layout of LED lighting companies in the channel has caused enough attention of traditional lighting companies: on the one hand, consolidating the original channel advantage position, on the one hand In this way, it will prevent LED lighting companies from invading their own dealer system and restrain their development in consumer terminals.
(microblogging screenshot)
And Wu Zhengyu, the general manager of Yiguang Lighting Management (Shanghai) Co., Ltd., said on a microblog at 14:02 on May 7 that he would understand more clearly: "Dear colleagues, everyone! Please inform the superiors and prohibit the participation of dealers in the system. Yiguang and other LED brand organization meetings, it is strictly forbidden to display and sell Yiguang and other brand LED products! Once the company finds that the company will stop the sale and cancel the distribution rights of all products of NVC, please inform the dealers in each region! Speed ​​up the NVC LED standard image and display the sample loading speed. All dealers in the channel must complete before the end of the month! [德瑞普照明]".
The reporter learned that Henan Deruipu Lighting Co., Ltd. is a sales company specializing in lighting appliances, lighting accessories and electrical installations. Acting brands include NVC, Huaqiang Benbang, Sanxiong Aurora, Jihao Technology, Osram, Shanghai New Highlights, and Electrician. If the content of Weibo is true, this means that in the choice of LED agent brand, distributors in Derui Lighting and other NVC systems can only choose one of NVC lighting and other LED lighting brands, if other brands are selected. "The company will take the suspension and cancel the distribution rights of all products of NVC."
In the LED industry, dealers rarely specialize in a brand, usually a few brands. Since the LED lighting industry is still in the market cultivation period, it needs to rely on traditional distributors to open channels. LED lighting companies are not as restrictive as traditional enterprises to dealers. As long as they can open up sales, do they only represent their own brands? Not very valued. “The side of the couch is tolerant of others to sleepâ€, and a strong company like NVC, which has both traditional lighting and LED lighting business, is obviously zero-tolerant to the fact that its dealers represent competitor brands.
NVC Lighting has blocked the events of Everlight and other LED brands, giving LED lighting companies three inspirations:
1. After the traditional lighting enterprise transforms LED lighting, the advantages of the channel are not only reflected in the complete and strict dealer system, but also the powerful control of the dealers is worth learning by the LED lighting enterprises;
2. LED lighting enterprises should not rely too much on traditional lighting distributors in channel construction. They should combine the characteristics of LED lighting to establish a diversified channel system supported by traditional lighting, LED stores, lighting stores, e-commerce, etc., and actively develop. Develop your own dealer system;
3. With the continuous development of LED lighting, the competition for channel lighting has become increasingly fierce. The active layout of LED lighting companies in the channel has caused enough attention of traditional lighting companies: on the one hand, consolidating the original channel advantage position, on the one hand In this way, it will prevent LED lighting companies from invading their own dealer system and restrain their development in consumer terminals.
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