In 2017, the domestic television industry experienced a slight slowdown. In the first half of the year, rising panel prices prompted TV brands to increase their prices, which initially affected sales. By the first half of 2017, domestic TV sales reached only 21.81 million units, a 7.3% decline compared to the previous year (Owe Cloud Network). Although the market improved in the second half, it failed to fully recover from the overall sluggishness. The total annual sales were expected to be around 48 million units, falling short of the 50 million mark achieved in 2016.
The main focus of the TV industry in 2017 was LeTV. After years of rapid growth, LeTV faced a sudden downturn, leading to a loss of market share. Although its peak was brief, the changes it brought to the domestic TV landscape were long-lasting. Consumers began prioritizing content over hardware, and TV brands started emphasizing user metrics such as boot times and operating speeds. Meanwhile, internet TV advertising revenue grew exponentially, eventually surpassing traditional TV advertising.
One of the key trends in 2017 was the blurring of technical barriers between TV brands, while content barriers remained high. This trend continued into 2018, with many brands focusing on OLEDs, QLEDs, 8K TVs, and laser TVs, resulting in increasingly similar products. However, content remained highly guarded, with each brand maintaining strict control over its own platforms. Internet TV brands sought to enrich their content libraries by collaborating with services like Tencent, iQiyi, and Youku. Yet, no two brands shared content, which conflicted with user needs—consumers want access to the best possible content in one device.
Policy restrictions also played a role, with clear boundaries set between online and traditional TV content. Major content providers like iQiyi, Tencent, and Youku operated under different systems, making collaboration difficult. Additionally, copyright costs have risen significantly, with content platforms investing heavily in original productions. Hits like “The Great Wall of the Ancient City†and “Crime Without Cards†demonstrated the growing influence of these platforms, further deepening content fragmentation.
As consumer demand for fresh content increased, the average TV replacement cycle in China extended to 5–7 years, while internet TV content updated much faster, often weekly. This mismatch led users to seek second screens, such as tablets or smartphones, to access the latest shows and videos.
LeTV, once a dominant player, struggled after losing its competitive edge. Its inability to secure major content rights and declining user trust forced many of its 10 million-plus users to look for alternative options. These users became prime candidates for second-screen solutions, seeking better content and more flexible viewing experiences.
Data shows that the primary consumers of TV in China are aged 24–36, often newlyweds or parents of young children. They are tech-savvy and expect modern, convenient solutions. As a result, many traditional TV users and dissatisfied internet TV users are turning to second-screen devices.
In this evolving landscape, smart TV boxes and streaming devices have become popular choices. Recently, iQiyi TV has gained traction, appearing in many TV boxes and ranking third on Jingdong Mall after Xiaomi and Honor. Huawei and Xiaomi dominate the market, but other brands are trying to carve out unique positions.
iQiyi TV is a smart casting device that aggregates content from multiple platforms, including iQiyi, Youku, Tencent, Bilibili, and even files from Baidu Cloud. It supports gaming, photo browsing, and more. Unlike regular TV boxes, it solves compatibility issues and offers a seamless experience.
According to Jingdong data, 60% of iQiyi TV buyers are smart TV users, while 40% are traditional TV users. This suggests that even traditional TV owners are looking for ways to upgrade their viewing experience.
iQiyi officials describe the device as both a TV box and a smart projector accessory. It covers almost all content platforms, supports file sharing, games, and more. Its compact design requires only a TV and USB-HDMI port, making it easy to install without additional power sources.
In conclusion, the demand for second-screen solutions is growing rapidly, pushing internet TV brands to rethink their strategies. While forming alliances and creating a unified content matrix could enhance AI development and data collection, historical challenges suggest that cooperation may not come easily. However, with the right vision and courage, the industry can move toward a more integrated and user-friendly future.
For more information on smart TVs and TV boxes, visit Smart TV/box information network sofa butler (http://), China's influential TV box and smart TV website, offering news, communication, TV boxes, smart TVs, and smart TV software.
OREMA batteries are known for their excellent sustained performance and total energy output, making them particularly suitable for powering your trawling motors and other Marine accessories for extended periods of time. The battery is designed with deep recycling in mind, using thick plate technology that allows the battery to be continuously discharged and charged and discharged multiple times, ensuring reliability at sea or outdoors.
Whether sailing in the summer sea breeze or camping outdoors in early April, the OREMA battery provides lasting power and makes your journey more secure. This battery runs quietly, allowing you to focus more on enjoying nature. With OREMA proven Marine/RV power solutions, you can rest assured to enjoy the time with your family close to nature, and OREMA batteries provide you with stable and reliable power support anytime and anywhere.
2. The battery is equipped with a special shock-proof AGM separator, which is effective against vibration and damage, which usually shorten the battery life. Its anti-vibration performance is 20 times that of ordinary flooded batteries, providing excellent shock wave protection.
3. The design pays more attention to durability, so that the battery can withstand the wear and tear during long-term recycling and extend its service life.
4. The battery has excellent electrolyte retention capability to prevent leakage of dry and acidic substances, enhancing safety.
5. In terms of safety, this battery adopts spill-free design to effectively prevent acid leakage, making installation and transportation safer.
6. The application of low current resistance separator improves the current flow, thus speeding up the battery start-up speed and increasing the efficiency.
Marine
Truck
RV
Trolling motor
For all kinds of Vehicles start-stop application, and power supply application
Join the ranks of satisfied adventurers who trust OREMA Dual Purpose AGM Battery for their journeys. With OREMA Battery, power your adventures with confidence and enjoy the peace of mind that comes with unmatched performance and reliability.
OREMA offers a high-quality dual purpose AGM Battery, a rechargeable lead-acid battery that is particularly suitable for Marine and camping vehicles. The dual purpose battery can be used not only as a starter, but also to power gear such as trolling motors. Using pure non-alloying lead materials and the most advanced plate design in the industry, OREMA batteries charge faster and last longer than traditional alloy AGM batteries, ensuring you're always ready for activities like weekend fishing.
OREMA batteries are known for their excellent sustained performance and total energy output, making them particularly suitable for powering your trawling motors and other Marine accessories for extended periods of time. The battery is designed with deep recycling in mind, using thick plate technology that allows the battery to be continuously discharged and charged and discharged multiple times, ensuring reliability at sea or outdoors.
Whether sailing in the summer sea breeze or camping outdoors in early April, the OREMA battery provides lasting power and makes your journey more secure. This battery runs quietly, allowing you to focus more on enjoying nature. With OREMA proven Marine/RV power solutions, you can rest assured to enjoy the time with your family close to nature, and OREMA batteries provide you with stable and reliable power support anytime and anywhere.
Features of OREMA Dual Purpose Marine Battery:
1. Ideal for boaters, this battery provides efficient start-up capability and deep cycle power, making it ideal for use in environments where start-up power and reliable power are in high demand.2. The battery is equipped with a special shock-proof AGM separator, which is effective against vibration and damage, which usually shorten the battery life. Its anti-vibration performance is 20 times that of ordinary flooded batteries, providing excellent shock wave protection.
3. The design pays more attention to durability, so that the battery can withstand the wear and tear during long-term recycling and extend its service life.
4. The battery has excellent electrolyte retention capability to prevent leakage of dry and acidic substances, enhancing safety.
5. In terms of safety, this battery adopts spill-free design to effectively prevent acid leakage, making installation and transportation safer.
6. The application of low current resistance separator improves the current flow, thus speeding up the battery start-up speed and increasing the efficiency.
Applications of OREMA Dual Purpose RV Battery:
TrailerMarine
Truck
RV
Trolling motor
For all kinds of Vehicles start-stop application, and power supply application
Join the ranks of satisfied adventurers who trust OREMA Dual Purpose AGM Battery for their journeys. With OREMA Battery, power your adventures with confidence and enjoy the peace of mind that comes with unmatched performance and reliability.
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OREMA POWER CO., LTD. , https://www.oremapower.com