After the LED, who will become the next generation of display technology industry has been arguing. Recently, various mainstream panel and color TV manufacturers have pushed the debate to a new path in display technology. Insiders pointed out that this is another difficult choice for enterprises. Like the LCD and plasma technology team in 2002, this decision will determine the development of the industry in the next five years.
New display technologies are fighting each other
Sharp, which has fallen into a low-density market, has developed a new IGZO technology for large-size LCD panels. Sharp's chairman of the Greater China Region, Mr. Kanno, told reporters that IGZO display technology has improved the energy efficiency and image quality of the panel. Currently this technology is unique to Sharp.
Samsung said it will release the world's largest 85-inch UHD TV during the 2013 Las Vegas Consumer Electronics Show (CES). The so-called UHD or ultra-high-definition TV means that its physical resolution reaches 4 times that of high-definition TV. This technology is the same as ordinary LCD technology, and it belongs to different technical factions with OLED technology.
Before Sony said that unlike many manufacturers in the development of OLED technology, Sony will develop a different self-luminous display technology that is different from OLED. It is also called "Crystal LED Display" technology. This technology is similar to current LED display technology plus plasma. A hybrid of display technologies. Due to its structure, this display technology is also very suitable for large-size TV screens.
For the subdivision path of LED display technology, the development routes of major enterprises are not the same. In 2010, LG Display determined the WRGB mode as the research and development direction of large-size OLED. The small and medium-sized panel companies jointly established by Sony, Toshiba, Hitachi and Japan's government-invested fund "Industry Innovation Agency (INCJ)" plan to start mass production of OLED panels in 2013, and the pixel density target of JDI's mass-produced OLED panel products is 300 ppi, there are differences between OLED panels and companies such as Samsung.
Choose to determine future market position
At present, it is inconclusive as to which display mode will become mainstream. Whoever has an advantage in the OLED branch technology has no clear answer.
However, based on past experience, after the end of an industrial phase, companies will always be aware of past mistakes in decision-making. Wenwei, an analyst at Ovid Consulting, pointed out that the choice of technology for panels and complete machines is very important and will determine its industrial planning and investment direction for the next five years. The choice of this new display method is another gateway for enterprises. This time is similar to the period when companies chose LCD and plasma.
At the beginning of the flat-panel TV, plasma and liquid crystal were the same in the industry. However, with the increase of LCD TV manufacturers and the increasing market promotion, the two gradually showed the situation of two-day life. In 2006, LCD dominated the flat panel market with an overwhelming advantage of 80%, and correspondingly, plasma was completely defeated in the production and sales fields.
In May of this year, Matsushita held a general meeting of shareholders. The chairman of Matsushita Group, Daping Wenxiong, attributed the loss of the TV business in recent years to the fact that "the advancement of liquid crystal technology continues to depress the competitive advantage of plasma." Daping Wenxiong apologized to shareholders because Panasonic has been in the past few years. In Japan, up to 485 billion yen was invested in three plasma panel manufacturing plants, but such investment did not make a profit for the company.
The domestic enterprise Changhong is also troubled by the excessive investment in the plasma industry. On April 22, 2009, Changhong invested 6 billion yuan, and China's first mass production plasma panel production line, which took two years to build independently, was completed and put into production. However, Changhong also invested 100 million yuan with Jingzhi Optoelectronics, a subsidiary of Taiwanese manufacturer AU Optronics, to form a joint venture company in Mianyang, Sichuan, to invest 200 million yuan to establish a liquid crystal production line. Changhong also saw the rise of the LCD market, and instead expanded the investment in the LCD industry, so that it would not hang on a tree.
It is understood that Panasonic has adjusted the proportion of LCD TVs and plasma TVs. The proportion of LCD TVs has reached 60% for the first time, exceeding the plasma.
Technology popularization depends on enterprise efforts
Panasonic’s history of loss makes companies feel more difficult. However, Wen Jianping pointed out that which technology will become a mainstream and has a great relationship with the propaganda and popularization of enterprises. Plasma has a great relationship with the liquidation of the liquid crystal to the final defeat. At that time, Japanese companies tried to prevent it. The technology leaks, and the plasma technology is strictly guarded against death, which makes it impossible for any company to follow such technology. In this way, the upstream and downstream production enterprises began to switch to the LCD camp, and the liquid crystal technology grew rapidly, which made the development of the liquid crystal camp form a certain scale.
The popularization of technology also requires the cooperation of the entire industrial chain, which is superior to enterprises with upstream panels and complete machines downstream. In 2011, Samsung-led companies mainly promoted active shutter-type 3D display mode, while LG Display of the same door promoted non-flash 3D, and the two companies launched PK from panel to TV and 3D game display to consumers. A more intuitive choice of space.
New display technologies are fighting each other
Sharp, which has fallen into a low-density market, has developed a new IGZO technology for large-size LCD panels. Sharp's chairman of the Greater China Region, Mr. Kanno, told reporters that IGZO display technology has improved the energy efficiency and image quality of the panel. Currently this technology is unique to Sharp.
Samsung said it will release the world's largest 85-inch UHD TV during the 2013 Las Vegas Consumer Electronics Show (CES). The so-called UHD or ultra-high-definition TV means that its physical resolution reaches 4 times that of high-definition TV. This technology is the same as ordinary LCD technology, and it belongs to different technical factions with OLED technology.
Before Sony said that unlike many manufacturers in the development of OLED technology, Sony will develop a different self-luminous display technology that is different from OLED. It is also called "Crystal LED Display" technology. This technology is similar to current LED display technology plus plasma. A hybrid of display technologies. Due to its structure, this display technology is also very suitable for large-size TV screens.
For the subdivision path of LED display technology, the development routes of major enterprises are not the same. In 2010, LG Display determined the WRGB mode as the research and development direction of large-size OLED. The small and medium-sized panel companies jointly established by Sony, Toshiba, Hitachi and Japan's government-invested fund "Industry Innovation Agency (INCJ)" plan to start mass production of OLED panels in 2013, and the pixel density target of JDI's mass-produced OLED panel products is 300 ppi, there are differences between OLED panels and companies such as Samsung.
Choose to determine future market position
At present, it is inconclusive as to which display mode will become mainstream. Whoever has an advantage in the OLED branch technology has no clear answer.
However, based on past experience, after the end of an industrial phase, companies will always be aware of past mistakes in decision-making. Wenwei, an analyst at Ovid Consulting, pointed out that the choice of technology for panels and complete machines is very important and will determine its industrial planning and investment direction for the next five years. The choice of this new display method is another gateway for enterprises. This time is similar to the period when companies chose LCD and plasma.
At the beginning of the flat-panel TV, plasma and liquid crystal were the same in the industry. However, with the increase of LCD TV manufacturers and the increasing market promotion, the two gradually showed the situation of two-day life. In 2006, LCD dominated the flat panel market with an overwhelming advantage of 80%, and correspondingly, plasma was completely defeated in the production and sales fields.
In May of this year, Matsushita held a general meeting of shareholders. The chairman of Matsushita Group, Daping Wenxiong, attributed the loss of the TV business in recent years to the fact that "the advancement of liquid crystal technology continues to depress the competitive advantage of plasma." Daping Wenxiong apologized to shareholders because Panasonic has been in the past few years. In Japan, up to 485 billion yen was invested in three plasma panel manufacturing plants, but such investment did not make a profit for the company.
The domestic enterprise Changhong is also troubled by the excessive investment in the plasma industry. On April 22, 2009, Changhong invested 6 billion yuan, and China's first mass production plasma panel production line, which took two years to build independently, was completed and put into production. However, Changhong also invested 100 million yuan with Jingzhi Optoelectronics, a subsidiary of Taiwanese manufacturer AU Optronics, to form a joint venture company in Mianyang, Sichuan, to invest 200 million yuan to establish a liquid crystal production line. Changhong also saw the rise of the LCD market, and instead expanded the investment in the LCD industry, so that it would not hang on a tree.
It is understood that Panasonic has adjusted the proportion of LCD TVs and plasma TVs. The proportion of LCD TVs has reached 60% for the first time, exceeding the plasma.
Technology popularization depends on enterprise efforts
Panasonic’s history of loss makes companies feel more difficult. However, Wen Jianping pointed out that which technology will become a mainstream and has a great relationship with the propaganda and popularization of enterprises. Plasma has a great relationship with the liquidation of the liquid crystal to the final defeat. At that time, Japanese companies tried to prevent it. The technology leaks, and the plasma technology is strictly guarded against death, which makes it impossible for any company to follow such technology. In this way, the upstream and downstream production enterprises began to switch to the LCD camp, and the liquid crystal technology grew rapidly, which made the development of the liquid crystal camp form a certain scale.
The popularization of technology also requires the cooperation of the entire industrial chain, which is superior to enterprises with upstream panels and complete machines downstream. In 2011, Samsung-led companies mainly promoted active shutter-type 3D display mode, while LG Display of the same door promoted non-flash 3D, and the two companies launched PK from panel to TV and 3D game display to consumers. A more intuitive choice of space.
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