[Text|High-tech LED reporter Yue Mengdi] China's lighting market suddenly became the main battlefield of the enterprise Nuggets. On the one hand, the domestic traditional lighting industry has grown strongly, and the LED enterprises with scale advantages have quickly swayed, while the other side has been the crisis of small and medium-sized enterprises.
Sanxiong Aurora is in the battlefield of this radical change. Sanxiong Aurora, which started with traditional business photos, has been fully upgraded with the successful transformation of LEDs and the vigorous promotion of home projects. “Development Home Lighting is also a new profit growth point for the company.†Li Quan, manager of Sanxiong Aurora Brand Management Center, told Gao Gong LED reporter.
It is understood that in 2014, Sanxiong Aurora LED products doubled compared with 2013, with sales accounting for more than 50% of the entire company, especially in the second half of the year, LED sales accounted for 70%, and the overall performance continued to maintain rapid growth. In 2015, Sanxiong Aurora will focus on the home lighting market, overseas markets and e-commerce development.
After vigorous expansion in 2014, Sanxiong Aurora has established 1,600 new outlets nationwide. In 2015, it will continue to build 1,000 new terminals, and by the end of 2015, there will be more than 4,000 monopoly terminals.
Li Quan told reporters that Sanxiong Aurora has been striving to create the first brand of terminal image in the lighting industry through the upgrade and improvement of its terminal in recent years. The results have been remarkable. In the past 2014, Sanxiong·Aurora LED sales increased by 200%.
“At present, home lighting is mostly basic lighting, but the company is following its own development track, and there is a corresponding layout in the modern lighting and the concept of intelligent lighting.†But at the same time Li Quan also believes that the so-called intelligent lighting on the market now. It's not really intelligent. There is still a long way to go to achieve true intelligent lighting.
Steady development is the characteristic of Sanxiong Aurora. The reliable quality assurance and after-sales service have made Sanxiong Aurora have a good reputation in the field of lighting.
At this stage, the giants gathered in China to grab the domestic lighting market. After Sanxiong and Aurora's share reforms, it was a step closer to listing, and Sanxiong Aurora, which has improved its channel network, technology system, customer base and brand influence, is not difficult to expand its territory.
Sanxiong Aurora is in the battlefield of this radical change. Sanxiong Aurora, which started with traditional business photos, has been fully upgraded with the successful transformation of LEDs and the vigorous promotion of home projects. “Development Home Lighting is also a new profit growth point for the company.†Li Quan, manager of Sanxiong Aurora Brand Management Center, told Gao Gong LED reporter.
It is understood that in 2014, Sanxiong Aurora LED products doubled compared with 2013, with sales accounting for more than 50% of the entire company, especially in the second half of the year, LED sales accounted for 70%, and the overall performance continued to maintain rapid growth. In 2015, Sanxiong Aurora will focus on the home lighting market, overseas markets and e-commerce development.
After vigorous expansion in 2014, Sanxiong Aurora has established 1,600 new outlets nationwide. In 2015, it will continue to build 1,000 new terminals, and by the end of 2015, there will be more than 4,000 monopoly terminals.
Li Quan told reporters that Sanxiong Aurora has been striving to create the first brand of terminal image in the lighting industry through the upgrade and improvement of its terminal in recent years. The results have been remarkable. In the past 2014, Sanxiong·Aurora LED sales increased by 200%.
“At present, home lighting is mostly basic lighting, but the company is following its own development track, and there is a corresponding layout in the modern lighting and the concept of intelligent lighting.†But at the same time Li Quan also believes that the so-called intelligent lighting on the market now. It's not really intelligent. There is still a long way to go to achieve true intelligent lighting.
Steady development is the characteristic of Sanxiong Aurora. The reliable quality assurance and after-sales service have made Sanxiong Aurora have a good reputation in the field of lighting.
At this stage, the giants gathered in China to grab the domestic lighting market. After Sanxiong and Aurora's share reforms, it was a step closer to listing, and Sanxiong Aurora, which has improved its channel network, technology system, customer base and brand influence, is not difficult to expand its territory.
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