According to the latest data, there are 20 Internet TV brands in the market, which are already in line with the total number of traditional brands. With rich video resources and new experiences that are no longer passively accepted, Internet TV is increasingly welcomed by consumers.
According to CCTV financial reports, data from the China Merchants Securities research report shows that from January to May of this year, the total TV sales nationwide was 20,630,000 TV sets, of which Internet TV accounted for 86.99% and traditional television accounted for 13.01%.
In 2011, the total television sales nationwide was 39,829,300 units, of which Internet TV accounted for about 10%, and traditional TV accounted for about 90%.
It can be said that China’s Internet TV and traditional TV have achieved a complete reversal in the past six years.
The Suning Plaza Shenzhen Huaqiangbei store had a turnover of 14 million color TV sets in the first half of the year, of which Internet TV accounted for 99%, and it still maintained a growth rate of more than 25%.
According to the data of YoYi, 18-35-year-olds are mostly users watching Internet TV, while 36-55-year-olds are more traditional TV users; from the income structure, Internet TV users with monthly personal income of more than 6000 yuan are seen. The proportion is significantly higher than traditional TV users.
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