Will smart audio become the smart center of the future living room?

Former domestic audio brand Ai Lang once occupied 30% of the domestic audio market share. In recent days, Jingdong has raised a new smart audio and video partner, Xiao Ai, in Jingdong. The first day of crowdfunding has achieved good results. This has led many people to derive the assertion that "smart audio will enter the living room entertainment market and will change the overall market structure." The Weibo Reds "Almighty Big Bear" also believes that audio will become the smart center of the future living room. However, in fact, smart audio is only a form of "set-top box +" and cannot change the entire market structure.
The Chinese living room entertainment market has always been advancing with the times and is competing for various types of intelligent products. Home PCs have long dominated home entertainment, but with the advent of the mobile Internet and the rise of fragmented mobile entertainment concepts, the home PC market has become cold. At this point, the emergence of Internet TV set off the living room entertainment industry, and various types of smart products and concepts gradually derived, such as TV boxes, smart projectors and virtual reality products. Moreover, the high-quality hardware and powerful content of smart products have attracted users to return to the living room.
In short, home PCs are still adding new smart products such as TV boxes and Internet TVs. The entry of smart audio is just a new addition to the living room smart product format, which has made the competition even fiercer. In order to gain access to the entertainment area of ​​the living room, smart products are constantly improving their performance, either alone or in groups. At this point, the living room entertainment market has not been changed.
Whether it is a TV box, a smart TV, or a smart audio system, it is the center of entertainment in the living room. The needless products have powerful performance and an excellent interactive experience. However, smart products have their own drawbacks more or less. The TV box does not need to replace the TV. The cost is low and the experience is normal. The smart TV experience is good, but the replacement cost is relatively high. Therefore, in terms of its own advantages, the product can increase its value by adding cross-border functionality. “Hardware + Content + Applications” is the future trend.
With regard to the understanding of smart audio, people from all walks of life are also thousands of people. The research and development of smart audio equipment is springing up. Among them, the small love A1 played a new idea in the cross-border, on the basis of heavy hardware is also the content, the combination of audio and video, "audio + set-top box" solution presented to make up for the lack of television sound, bring users Audiovisual enjoyment. At the same time, in terms of content, Xiaoai A1 obtained the license of the Galaxy license and access to iQiyi, which not only enhanced the attractiveness of the sound quality, but also ensured the strong content.
In this regard, small love A1 will certainly attract a lot of users to buy, however, "audio + set-top box" solution, of course, is a new combination, but it also can not escape the scope belongs to the TV box, or the intelligent upgrade of the TV box It is a bit too far-fetched to insist on stereo as the center of the future living room.
In the smart home market, if audio is used as the center to access other product features, the "sound +" smart product derived from it will not be said. It is only the user's five senses. We only use hearing as the center. Thick and thin.
Although the small love A1 is a good product, but the breakthrough of the entire smart audio industry remains to be tested. Although the audio is just a product in the living room, in the days when intelligent products are flying and cross-border play is booming, smart speakers must constantly seek breakthroughs, otherwise they can only be merged with other cross-border smart products.
In order to secure a place in the living room, the smart speaker has yet to be upgraded. We are looking forward to this.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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