Apple iPad sales are likely to fall to the lowest level since 2011

    According to a report from the Taiwan Electronics Times, Apple is expected to launch 9.8 million iPads in the first quarter of 2016, marking what could be the lowest quarterly iPad sales since the introduction of the iPad 2 in mid-2011. The research highlights that Apple’s iPad will represent 21% of global tablet shipments, while Samsung's tablet PCs are expected to account for 14%. If this forecast holds true, Apple's iPad sales will drop by 39.1% compared to the previous quarter and 20% lower than the same period in 2015. In the last quarter of 2015, Apple sold 16.12 million iPads, while in the first quarter of 2015, it only sold 12.62 million units. This decline reflects a broader trend in the tablet market, which has been struggling with declining demand. Apple has only managed to sell less than 10 million iPads in six quarters since June 2011. The third quarter of 2015 saw 9.88 million units sold, showing a consistent downward trend. Meanwhile, the overall tablet market also experienced a contraction, with PC shipments dropping by 10.1% in 2015 compared to 2014. The decline in iPad sales over eight consecutive quarters can be attributed, in part, to consumers upgrading their tablets less frequently than smartphones. Apple had previously canceled the release of the iPad Air 3 in October 2015, shifting its focus instead to the larger-screen iPad Pro. Typically, Apple releases a new 9.7-inch tablet in the fall, but this time, only the iPad Pro was launched. However, recent rumors suggest that Apple may finally unveil the iPad Air 3 at a media event on March 15, alongside the iPad Pro and iPad mini 4, in an effort to boost iPad sales and regain momentum in the competitive tablet market.

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