VR/AR technology has been widely used. Now many real estate developers have begun to use this technology to enable customers to use VR technology in the field, not only exempting customers from on-site inspection time, but also maximizing the customer's various aspects of the house. The structure of the house can be seen through the VR technology, 360 degrees without a blind corner.
According to a report released by technology consulting firm Digi Capital, the total amount of related investment attracted by VR and AR has exceeded $1.1 billion. In addition, according to the "VR Industry Report", VR equipment will grow rapidly in the next five years. By 2020, VR equipment will reach 43 million pieces, and the market size is expected to reach 30 billion US dollars in the next ten years.
At present, VR/AR technology has been widely used in real estate, home improvement, education, fire, military, tourism, construction, shopping and other fields. In particular, last year's hot VR viewing became a trend. In VR/AR+ real estate/home improvement, Vanke, Ocean, Longhu and other real estate giants have made in-depth layouts in VR+ real estate. Country Garden has started to use VR technology to promote sales in many projects. Greenland will raise VR to the strategic level of the group. VR equipment becomes the standard configuration for all of its project sales offices. Furniture manufacturers such as Gujia and Sofia are carrying out VR home furnishing, and VR experience showrooms are arranged in their offline stores. VR home improvement products are being launched in home decoration platforms such as decoration network, Ou Pai, and Shichuang home improvement.
Zhu Wenbo, founder of the VR viewing system project, said that when VR viewing was just launched last year, the marketing of a small number of companies was mixed by the media, but with more than a year of development, VR viewing More emphasis on practicality, and because the warming of the real estate industry is still in a large number of development period. Because it does solve the problem of time, space and capital to a certain extent, although it will not completely replace the traditional viewing, there is still a lot of room for replacement.
The VR/AR viewing system uses VR core technology to combine virtual reality interaction engine, professional template production, texture mapping, rendering, and HTC virtual display glasses equipment in the form of hardware + software. At present, it is mainly located in the sand table area, building/landscape, building unit decomposition, balcony view point surround and other real estate and apartment aerial view display, indoor roaming interaction, space matching, soft home matching and other model rooms. And the currently developed AR technology can project the desired items on the mobile phone into reality, and can directly zoom in, zoom out, and generate interaction.
Compared with traditional sales, 180 days after the report is required to view the house, using VR to view the house only needs 30 days after the report, not only can the customer be in advance before the opening, but also the mobility is strong, the display effect is intuitive and shocking, for the sea view room, Travel houses and the like can also display remote viewings in different places, and the production period can vary from one week to one month.
For the construction side, preview the architectural landscape effect in advance through virtual display. Correct the deviation of the overall planning of the park in time. Compared with the construction cost of the model house, the decoration style, the orientation and the construction area are limited. VR production not only saves more than 90% of the cost, but also can experience different landscapes, lighting, day and night, apartment, decoration style and so on.
Zhu Wenbo, founder of Qianshi Technology, said that the VR viewing system can not only improve the customer experience from the aspects of immersion + interaction + imagination, but also collect and analyze the basic information of users by mining the big data value behind the virtual display. With behavioral preferences, get real user big data, and provide a basis for developing real estate. Once the content is developed and produced, it can be used across platforms to meet the viewing scenarios of different devices and different occasions, which can be used for WeChat promotion.
In the application of decoration, it pays more attention to DIY, with the concept of “everyone is a designerâ€. For example, compared with the traditional 2D home improvement renderings, VR home decoration has interactive functions. It adopts the indoor roaming interactive system, enters the interactive VR model room, walks freely in the first person perspective, touches, interacts, and shifts. In the process of walking and watching, DIY can be matched with soft home style. It is not only convenient and convenient for C-end users, but also can be used as a highlight of home-based B-side enterprise marketing.
The Vision VR viewing system project was launched in 2015. After more than one year of research and development and mature system technology, the company was officially registered in 2017, and Wanjiabao (China) participated in the investment holding operation and committed to the field of VR viewing. At present, it is contracted with three sets of 100m2 VR production in Xi'an Nature, and the intention is to talk about real estate such as Hongfu and Good Time. It is estimated that the revenue will exceed one million at the end of the year.
On the team side, founder and CEO Zhu Bowen graduated from the University of New South Wales in Australia with a Master of Information Technology degree. He is a program engineer in a number of information technology companies in China and Australia and has extensive team management experience. Major funders (co-founders) Sun Jianjin, general manager of Xi'an Giant Business Incubator Co., Ltd.; CFO Li Xiaojuan graduated from Shaanxi University of Finance and Economics (now Xi'an Jiaotong University), certified public accountant, worked in the world's top 500; five of the main technical team members, all from the domestic leading VR / Game technology, real estate companies, etc.
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