MIUI Xiaomi Music and Taihe Music reached strategic cooperation to jointly empower outstanding musicians

    On March 14, Xiaomi Music officially announced a strategic partnership with Taihe Music Group, marking a significant step in expanding its music ecosystem. The collaboration covers music copyright licensing, ticketing services, and fan engagement initiatives, aiming to enhance the experience for over 300 million Xiaomi users worldwide. This move highlights Xiaomi’s growing commitment to delivering high-quality content and services through its music platform. Taihe Music Group is a major player in China's music industry, representing renowned labels such as Taihe Wheat Field, Haidie Music, Dashi Copyright, Yashen Music, and Warriors Records. It also operates platforms like Baidu Music, Taihe Musician, Xiudong.com, LavaRadio, and Owhat. Additionally, the Huayu World Expo under Taihe has partnered with international and domestic music brands, including Modern Sky, Orchard, KT, KOS, GROOVE, Chaochao Hip Hop, and Jin Xinzi. With this new agreement, Xiaomi Music users can now access a vast library of songs from over 100 global superstars, such as Xue Zhiqian, Lin Junjie, Zhang Shaohan, Guan Guan, Xu Xin, Adu, Qi Wei, Liu Xijun, Jin Sha, BY2, Fruity VC, MIC Men, Xu Jiaying, Cai Jianya, Yang Naiwen, Li Jian, Hu Yanbin, and Xie Tianxiao. Xiaomi Music now holds copyrights from more than 30 top record companies, including Rock Records and Taihe Music Group. As a key component of MIUI’s content ecosystem, Xiaomi Music continues to focus on delivering an exceptional user experience. Through this collaboration, it aims to enrich the lives of its millions of fans by offering personalized music recommendations, interactive features, and a seamless “listen and sing” experience. The app is evolving into a vibrant music community where users can engage, comment, and enjoy a full multimedia experience. Xiaomi has long been known for integrating entertainment, lifestyle, and social networking into its products. By securing music copyrights, it not only enhances user satisfaction but also builds a powerful traffic matrix that supports data-driven personalization. This approach allows Xiaomi to offer tailored music experiences, making it a leading force in the digital content space. In 2017, Xiaomi experienced a breakthrough year, achieving record sales and regaining its position among the world’s top five smartphone manufacturers. This success was driven by its innovative business model, which includes a strong focus on the Internet and content services. As part of this strategy, Xiaomi Music continues to expand its offerings, ensuring that users around the globe receive richer content and more engaging features. The recent partnership with Taihe Music Group further solidifies Xiaomi’s vision of building a comprehensive content ecosystem. Following last year’s copyright deals with Warner Music and Rolling Stone Records, this collaboration brings even more value to both users and artists. It opens up new distribution channels for musicians under Taihe and ensures a win-win outcome for all parties involved.

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