[Text / high-tech LED reporter Li Jingyu] Unlike the LED lighting company's hype, the terminal market has experienced a phenomenon of cold sales in the first half of this year.
Recently, a number of LED dealers in Shenzhen complained to reporters that the business continued to slump during this period, and the number of customers who came to buy lights did not show any signs of rising. The rapid growth of the LED market in the first and second quarters of this year, the main driving factor is the LED lighting companies to spread a large number of channels to the channel. The reporter learned that many LED products are still in the dealer inventory, and did not reach the terminal owners and consumers.
The dealers blamed the problem on the lack of sales in the property market, and believed that the downturn in the property market has curbed the demand for the LED lighting market. From the situation of Shenzhen's property market transactions in the first half of this year, the transaction trend is basically good, and there has not been a large-scale decline.
At present, there are more than 100 sets of new houses in the market in Shenzhen, and more than 400 sets of second-hand houses. According to the latest statistics, in the first half of 2013, the total number of second-hand housing transactions in Shenzhen was 50,978, compared with 23,715 sets last year, an increase of 114.9%, and an increase of nearly 20,000 sets of transactions.
Some insiders pointed out that affected by the five policies of the country, the proportion of second-hand housing transactions in the first half of this year has increased significantly, squeezing the sales volume of new homes. As most of the second-hand houses are fully furnished, the benefits of driving the LED lighting market in the short term are not obvious.
“Second-hand home buyers do not need to replace large-scale lighting in their homes in the short term, so this demand is equal to being put on hold, which has affected the growth of the home lighting market,†the industry source told reporters.
In recent years, with the increasing housing prices in Shenzhen, many Shenzhen residents have also turned their purchase locations to the lower-priced areas of Dongguan, and Shenzhen's new home market has been hit hard.
According to Dongguan monitoring data, the residential transaction in Dongguan in the first half of the year was 3.43 million square meters, a record high. Among them, Linshen Wuzhen (Tangxia, Fenggang, Huangjiang, Qingxi, Zhangmutou) sold 1 million square meters, accounting for 29%. In the various real estates in these towns, Shenzhen visitors can be seen.
Compared with the impact of second-hand housing, the phenomenon of Shenzhen residents turning to Dongguan to buy a house is even more harmful. Although there is a certain lag in the demand for second-hand housing to drive the lighting market, the potential purchasing power is very impressive. The purchase of houses in Dongguan can be characterized as a market loss event, which has caused some of the demand to be replaced by the lighting market in Dongguan, and this trend is difficult to reverse.
"Although there are fewer people buying homes in the short term, LED lighting products will still be used more and more people." Ms. Yao, who is responsible for Panasonic's lighting, pinned her hopes on the gold and silver and the traditional peak season at the end of the year.
However, she also admits that many LED lighting companies have been overstretched due to excessive force in the first half of the year. If the LED sales situation in the third quarter of this year fails to improve, these companies will be difficult to continue.
Recently, a number of LED dealers in Shenzhen complained to reporters that the business continued to slump during this period, and the number of customers who came to buy lights did not show any signs of rising. The rapid growth of the LED market in the first and second quarters of this year, the main driving factor is the LED lighting companies to spread a large number of channels to the channel. The reporter learned that many LED products are still in the dealer inventory, and did not reach the terminal owners and consumers.
The dealers blamed the problem on the lack of sales in the property market, and believed that the downturn in the property market has curbed the demand for the LED lighting market. From the situation of Shenzhen's property market transactions in the first half of this year, the transaction trend is basically good, and there has not been a large-scale decline.
At present, there are more than 100 sets of new houses in the market in Shenzhen, and more than 400 sets of second-hand houses. According to the latest statistics, in the first half of 2013, the total number of second-hand housing transactions in Shenzhen was 50,978, compared with 23,715 sets last year, an increase of 114.9%, and an increase of nearly 20,000 sets of transactions.
Some insiders pointed out that affected by the five policies of the country, the proportion of second-hand housing transactions in the first half of this year has increased significantly, squeezing the sales volume of new homes. As most of the second-hand houses are fully furnished, the benefits of driving the LED lighting market in the short term are not obvious.
“Second-hand home buyers do not need to replace large-scale lighting in their homes in the short term, so this demand is equal to being put on hold, which has affected the growth of the home lighting market,†the industry source told reporters.
In recent years, with the increasing housing prices in Shenzhen, many Shenzhen residents have also turned their purchase locations to the lower-priced areas of Dongguan, and Shenzhen's new home market has been hit hard.
According to Dongguan monitoring data, the residential transaction in Dongguan in the first half of the year was 3.43 million square meters, a record high. Among them, Linshen Wuzhen (Tangxia, Fenggang, Huangjiang, Qingxi, Zhangmutou) sold 1 million square meters, accounting for 29%. In the various real estates in these towns, Shenzhen visitors can be seen.
Compared with the impact of second-hand housing, the phenomenon of Shenzhen residents turning to Dongguan to buy a house is even more harmful. Although there is a certain lag in the demand for second-hand housing to drive the lighting market, the potential purchasing power is very impressive. The purchase of houses in Dongguan can be characterized as a market loss event, which has caused some of the demand to be replaced by the lighting market in Dongguan, and this trend is difficult to reverse.
"Although there are fewer people buying homes in the short term, LED lighting products will still be used more and more people." Ms. Yao, who is responsible for Panasonic's lighting, pinned her hopes on the gold and silver and the traditional peak season at the end of the year.
However, she also admits that many LED lighting companies have been overstretched due to excessive force in the first half of the year. If the LED sales situation in the third quarter of this year fails to improve, these companies will be difficult to continue.
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