Netizens are buzzing with the latest tech news today, and one of the most intriguing stories is the establishment of the Jingdong Group’s Tiangong Project Intelligence Bureau. We dug deeper and found that this “secret file†has been hinting at a major development in the works.
The Tiangong Project has been a top priority for JD.com’s tech division in 2017. The 3D modeling contest earlier this year was just the beginning, and now we’re seeing more clues about the “Tiangong Intelligence Bureau.†After investigating further, we discovered that this mysterious archive contains a wide range of AR and VR application cases from various brands throughout the year.
Once these archives were released, they immediately caught the attention of both the e-commerce and tech communities. Brands couldn’t help but take notice. Let’s step into the role of an investigator and uncover what secrets lie within the “Tiangong Intelligence Bureau.â€
I Found – Mysterious Archive of the X-Ray Intelligence Bureau X
“Mysterious Passage†has successfully entered the Tiangong Intelligence Bureau. What hidden treasures did the secret archives of Messi and Eason hold? Why did tech company leaders and industry experts suddenly start walking in a “trendy style� Let’s explore.
Wal-Mart Global Purchase
As you approach the entrance, you see sunflowers. Click on them to discover Wal-Mart Global’s “AR Magic Shopping Tour!†In collaboration with JD.com, Wal-Mart launched an immersive AR live broadcast during the 88 Shopping Festival. This innovative campaign pushed the boundaries of AR and H5 technology, breaking away from traditional marketing approaches. It brought more diversity, youthfulness, and entertainment to the promotional environment, deepening brand recognition.
Tsing Tao Beer
The “Guardian†National Treasure wore a football jersey and led visitors into the Tsingtao Pavilion. Tsingtao collaborated with AFC on an AR marketing campaign. By scanning over 20 different brand logos using the JD app, users could engage with interactive content. The “AR Handheld Football Game†not only enhanced user experience but also ignited fans’ excitement by simulating real gameplay from a player's perspective.
Hafei
As a fan, I was drawn to Messi as the “guardian.†The pavilion featured Barcelona tags and Hafei products. Using AI face recognition combined with AR and football elements, the campaign created a unique brand experience. Fans could interact with the content, bringing the brand concept to life. The influence of Barcelona’s spokesperson, along with cutting-edge technology, boosted daily sales by 350%!
Baiwei Beer
At the entrance, Song Eason stood proudly. A red music note caught my eye, and clicking on it revealed Eason Chan’s limited edition bottle design. The background music played his new song, and the interactive notes were beautifully designed. This exclusive collaboration between Budweiser and Eason created a truly memorable experience.
French Ancient Red Wine
From the “Guardians,†it became clear that this was an AR campaign for a fine wine brand. Inside the cellar-style pavilion, sea chests held the key to an underwater adventure. Using AR + panorama, users were transported to an undersea world. Interactive clues led to interesting facts about the wine, making learning fun and engaging. This creative approach turned knowledge into an unforgettable experience.
I Found – Technology and Brand Integration, Full-Featured “Tech Playthroughâ€
This year, JD.com has taken brand integration to a new level. Rather than just using technology, it’s now fully embedded in marketing strategies. Brands like L'Oréal, Budweiser, Tsingtao Brewery, Jiang Xiaobai, and French Ancient Chateau have all embraced this “black tech thinking model.†These campaigns align with modern consumer lifestyles and encourage deeper brand engagement.
According to reports, the Tiangong Project plans to expand AR and VR applications further in the near future. The intelligence bureau believes that future partners will bring even more advanced technologies to the table.
I Found – Tiangong Project 2.0 Has Officially Launched
From the recent AR+H5 panoramic battle report to the current case reviews, the pre-warming up for Tiangong Project 2.0 has already shown how eager JD.com is to bring the latest tech and high-quality content to its users. Working with brands, JD aims to make life more convenient and exciting.
Tiangong Project 1.0 saw JD team up with global modeling teams to build a professional database. Now, Tiangong Project 2.0 is landing with real tech and content, creating a strong brand case base. Events like the 11.1 AR+H5 Panorama Report and the “Architectural Archives Office†show that JD is always committed to delivering better experiences.
It’s reported that this is just the first stage of preparation. I’m excited to see what surprises Tiangong Project 2.0 will bring next. Stay tuned!
Tiangong Project 2.0 Release Ceremony Organizing Committee Official Contact:
Contact: Wang Jie, Email: [email@example.com]
Contact: Shen Yu, Email: [email@example.com]
Click here to learn more about JD ARVR cases: ARVR Imagine Buy Channel
Click here to explore the confidential archives of the Tiangong Intelligence Bureau.
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